Sales, Marketing and Enterprise Uses of Interaction Analytics
AUGUST 3, 2020
Sales, Marketing and Enterprise Uses of Interaction Analytics. Interaction (speech and text) analytics (IA) is a solution that sells well in both strong and weak economies. The potential uses of IA span all customer-facing departments in an enterprise, sales and marketing being the biggest. Sales Use Cases . Sales and marketing organizations have at least as much to gain from IA findings and insights, if they had timely access to this information.