Beyond Philosophy

SEPTEMBER 6, 2016

Marketing consultant and author Robert Tucker has stated, “Companies are often so concerned about attracting new customers that they denigrate their unique value proposition to loyal customers.” showed that 80% of companies spend too much of their marketing budget on customer acquisition.

Consulting 186

Consulting Consulting Customer advocacy Sales 186

Beyond Philosophy

AUGUST 30, 2016

35 years ago, Deming said “Profit in business comes from repeat customers, customers that boast about your product and service, and that bring friends with them”, he was talking about what, for the past decade, we have understood, and effectively measured and applied, as customer advocacy behavior.

B2C 150

B2C B2B Customer advocacy Consulting 150

ChurnZero

DECEMBER 2, 2021

It’s a wrap on ChurnZero’s 2021 BIG RYG Virtual – our online Customer Success conference. Watch the session: Customer Success as a Profit Center. Get Sales invested in NRR by conducting weekly deal reviews and stipulating sales commission based on Customer Success acceptance of customers.

Customer advocacy 98

Customer advocacy SaaS Chief Customer Officer Sales 98

CustomerSuccessBox

MARCH 17, 2022

Churn Analysis Playbook. Customer churn isn’t solely a Customer Success issue. It affects the product, service, pricing, utilization, customer success, customer experience, and the solution you provide, among other things. Pro tip : Churn Analysis Framework. Customer Advocacy Playbook.

Customer advocacy 52

Customer advocacy Upselling SaaS B2B 52

CustomerSuccessBox

JUNE 13, 2022

Customer intelligence insights aid in the development of a stronger customer retention strategy and the satisfaction of customers. Learn how to supercharge your customer advocacy. Customer Intelligence data can help you gain a better understanding of the market. Increasing the effectiveness of sales.

Customer centricity 52

Customer centricity SaaS Analytics Customer advocacy 52

OctopusTech

JULY 21, 2023

Data of customers act as a lifeline for any business. Customer data nowadays is one of the most important types of data that are used by various businesses to optimize and improve their sales and marketing efforts. What is Customer Data Management?

Best practices 62

Best practices Management Upselling Sales 62

ClearAction

DECEMBER 14, 2017

Customer relationship management (CRM) — use of a database of customer transactions and facts that enable customized communications (1-to-1 marketing), upselling, cross-selling, and data-mining. Experiential marketing — events and campaigns that build customer advocacy.

CRM 66

CRM Customer Care Customer Experience Customer advocacy 66

Customer Guru

APRIL 17, 2018

The relationship a company holds with its customers is more than just about improved ratings and reduced service wait times. Understanding the customer experience requires doing a careful analysis of the interaction of customers at every touchpoint. When the customers are satisfied, the cost of serving them reduces.

Customer Experience 141

Customer Experience Customer advocacy Wait times Marketing 141

Education Services Group

JUNE 1, 2023

In my last article, I looked closely at the first phase a prospective customer hits when they learn about your business: Awareness. Though some may lump these two stages together into a pre-Sales or pre-CS phase, it’s helpful to understand the nuances that make them different.

Journey mapping 52

Journey mapping Engineering Sales Consulting 52

Strikedeck

NOVEMBER 24, 2020

Vincent Manlapaz, in an interview with Jon Triggs talks about how CS has grown in alignment with sales, product, marketing, and engineering teams. This alignment involves strategic thinking, quantitative analysis, and a line of sight in improving the customer’s bottom line.

Engineering 59

Engineering Sales Marketing Customer advocacy 59

ClearAction

DECEMBER 14, 2017

Customer relationship management (CRM) — use of a database of customer transactions and facts that enable customized communications (1-to-1 marketing), upselling, cross-selling, and data-mining. Experiential marketing — events and campaigns that build customer advocacy.

CRM 59

CRM Customer Care Customer Experience Customer advocacy 59

Lumoa

APRIL 22, 2020

Engineers ship software to customers, for example, but they might hardly ever come into contact with the end-user. If the marketing team or the Voice of Customer team is running a survey, they might get responses that are looking for technical help, disappointed about the sales process, or suggesting a new product feature.

B2B 83

B2B Surveys Feedback Customer advocacy 83

Education Services Group

JUNE 12, 2023

A prospective customer has learned about your business, they’ve spoken to Sales, and they feel like yours is the right solution for them. You’re officially rewarded for your work and are observing them move into the next stage of the customer journey – Acquisition! Sales has made promises that CSMs now have to fulfill ASAP.

Journey mapping 52

Journey mapping Best practices Benchmark Sales 52

JustCall

APRIL 5, 2023

When implemented correctly, CSM can: Preserve and increase a company’s revenue Increase customer advocacy Drive profitability as well as growth More importantly, customer success software can seamlessly integrate with your company’s existing CRM/help desk/social media management software to provide an in-depth view of the customer.

Management 52

Management CRM Analytics Customer retention 52

aircall

JUNE 30, 2021

For one thing, it sends new customers emails to share tips on properly setting up the product. As simple as this strategy is, it’s proven to be so effective that Ring’s online sales in the United States increased by 180% in December 2020. As a result, their customer acquisition costs are also higher. .

Customer retention 62

Customer retention Customer advocacy Wait times Brand ambassadors 62

Customer Guru

AUGUST 21, 2018

He is the co-author of the book “The Challenger Sale, The Challenger Customer and The Effortless Experience” He is also an experienced advisor to senior executives on sales, service and customer experience. He is one of the world’s most influential customer experience and relationship marketing professionals.

Customer Experience 115

Customer Experience Journey mapping Consulting Consulting 115

SmartKarrot

DECEMBER 2, 2022

Responsible for hiring, managing, and developing a Customer Success team. Focus on increasing NRR by ensuring the CSM team is showing customers ROI, increasing product adoption, and resolving issues quickly and effectively. Data-driven, particularly when performing analysis of system use. Able to plan and run efficient meetings.

Customer advocacy 19

Customer advocacy Upselling Accountability Coaching 19

SmartKarrot

JULY 28, 2022

Use quantitative and qualitative analysis to drive operational excellence by elevating user experience to ensure adoption and retention. Collaborate interdepartmentally to ensure the voice of customer is evangelized and user experience and product enhancements are continuously improved.

Customer advocacy 19

Customer advocacy Customer centricity Metrics Education 19

SmartKarrot

FEBRUARY 21, 2022

Stay up to date with Customer industry trends. Seamlessly partner with internal teams (Sales, Subject Matter Experts, and Support to deliver exceptional customer experiences. Collaborate with sales and support in developing and delivering engagement plans that fulfill the customer’s objectives.

Customer advocacy 19

Customer advocacy Government Upselling Coaching 19

SmartKarrot

NOVEMBER 15, 2021

Apply here: [link] Role: Customer Success Manager Location: Remote, Houston, TX, US Organization: SpaceQuant As a Customer Success Manager, you will stay up to date with current and prospective customers. Perform analysis of real estate properties for customers utilizing the industry-leading technology.

Real estate 19

Real estate Inbound sales Upselling Customer advocacy 19

SmartKarrot

DECEMBER 3, 2021

Scale and improve process and tools by up-leveling & implementing new tools that further critical areas of customer growth, such as KPI benchmarking, customer training and education, NPS surveys, and customer feedback. Communicating measurable value and proactively identify development needs at our customers.

Customer advocacy 19

Customer advocacy Technical Support Education Finance 19

Amity

JULY 4, 2017

Similarly, a promoter is literally telling you that they get so much value out of your service that they would recommend you – this warrants looking into putting that customer through your customer advocacy playbook. Gather feedback at key points of the customer journey to give more context and meaning to your NPS score.

Surveys 66

Surveys SaaS Feedback Customer advocacy 66

SmartKarrot

NOVEMBER 30, 2023

Before the ink dries on the sales contract, the groundwork for risk mitigation should commence. This process ideally initiates during the sales cycle, ensuring that potential issues are identified and addressed before they have a chance to escalate. One common challenge is the transition of key decision-makers during the sales process.

Accountability 10

Accountability Management Customer advocacy Customer centricity 10

CSM Magazine

OCTOBER 26, 2016

Seek out data from a variety of sources at the most granular level; for example, activity tracked by the Internet of Things, real-time interactions with your own Web and e-commerce sites, social media, and online communities such as customer advocacy councils. Link your company’s customer strategy to its overall identity.

Brand ambassadors 66

Brand ambassadors Customer advocacy Consulting Consulting 66

Amity

JUNE 28, 2017

This post will explain how to calculate a CMI, how to design a comprehensive framework to combine the insights from CHS and CMI, and how to develop playbooks to address customers’ needs based on them. These are the customers you love – and they love you! A Framework to Calculate CMI. Additional Thoughts and Suggestions.

Chief Customer Officer 60

Chief Customer Officer Consulting Consulting CRM 60

ChurnZero

JANUARY 15, 2021

A customer savvy CSM, whom is part Marketer, part Digital Specialist as well, will head up your digital-led customer strategies, e.g., sophisticated training, self-service onboarding, and community and customer advocacy programs. Ed Powers , Customer Success Consultant. ” Expect the Unexpected.

SaaS 52

SaaS Chief Customer Officer Metrics Education 52

ChurnZero

JUNE 28, 2019

While the situation may have been out of your control, proper analysis and viewing the situation at a 10,000-foot level will allow you to identify and close any service gaps. Poor Fit Customers Aren’t Advocates: As with B2C consumers, B2B buyers are more likely to share an unsatisfied experience versus a positive interaction.

B2B 49

B2B B2C Entertainment Customer advocacy 49

SmartKarrot

DECEMBER 22, 2020

Drive strategy to ensure measurable customer success, retention, and expansion across various customer segments. Deliver meaningful, strategic, and tactical insight to the leadership team through customer feedback, business goals, key performance indicators, and customer analysis.

Customer advocacy 10

Customer advocacy Accountability Customer centricity Coaching 10

SmartKarrot

NOVEMBER 20, 2020

Role: VP of Customer Success Location: Santa Clara, CA, US Organization: Cloudinary As a VP of Customer Success, you will be responsible for leading, expanding, and mentoring the Customer Success teams through strategy and Objectives and Key Results (OKRs) along with hiring, coaching, and developing a world-class team.

Customer advocacy 10

Customer advocacy Coaching Government Consulting 10

SmartKarrot

FEBRUARY 8, 2021

Identify and achieve targets on renewal rates, customer satisfaction, expansions, upsells, and new opportunities in assigned accounts. Develop ScienceLogic champions and generate customer references for the marketing team. Be a true proponent of customer advocacy. Apply here: [link].

Consulting 10

Consulting Consulting Upselling Customer advocacy 10

SmartKarrot

FEBRUARY 24, 2021

Serve as a point of escalation for customer issues, ensuring quick & satisfactory resolutions. Ensure customer delight that drives customer advocacy opportunities. Continually identify opportunities to improve the customer experience by providing a feedback loop to the Product team.

Customer advocacy 10

Customer advocacy Finance Upselling Accountability 10

Totango

MARCH 29, 2022

By having valuable customer data attributes and signals available with real-time visibility in one platform, sales and marketing teams can confidently take action with the most relevant messaging for customers. How Mapping Customer Journeys with Data Helps Marketing + Sales Teams .

Customer advocacy 94

Customer advocacy Upselling Accountability Sales 94

Beyond Philosophy

SEPTEMBER 13, 2016

For instance, a 2009 social media use study by MarketingSherpa found that, among customers, learning about special offers and sales was a prime motivator for consumers to connect with companies through social media. Customer Advocacy Behavior: Personal Brand Connection That is More Than Loyalty, Word-of-Mouth, or Recommendation.

B2C 341

B2C B2B Wireless Customer centricity 341

SmartKarrot

MARCH 8, 2022

A star in the world of Customer Success, Amarachi Ogueji is known for her exceptional skills in retaining B2B and B2C SaaS clients. Her diverse yet unique skills include customer life cycle optimization from pre-sales. Anika Zubair. Daphne Lopes. Kellie Capote. Ronni Gaun.

Chief Customer Officer 21

Chief Customer Officer Coaching Customer centricity SaaS 21

SmartKarrot

MARCH 14, 2022

Evaluate and potentially implement improvements to the escalation processes for customer support issues. Collaborate closely with new business sales leadership and their teams to ensure new clients are properly transitioned to the AM/CS teams. Drive customer advocacy in the form of case studies, testimonials, and referrals.

Customer advocacy 3

Customer advocacy Enterprise Technical Support Government 3

SmartKarrot

OCTOBER 8, 2021

Represent WHOOP as our senior point of contact to guide customers along their maturation journey and internally advocate for customer needs. Work closely with Sales Operations, Marketing, and Product to strengthen operational and technical components of customer onboarding. Ensure revenue generation across your portfolio.

Brand ambassadors 3

Brand ambassadors Upselling Customer advocacy Accountability 3

ClearAction

JANUARY 20, 2020

Customer experience (CX) is something that has always existed, from the first people on earth who bartered: does the recipient (customer) view their realities as matching/exceeding their expectations? CX is cumulative, encompassing pre-sale and post-sale. 10) Close the Loop with Your Customer Base.

Customer Experience 120

Customer Experience Surveys Metrics Feedback 120