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How Social Data and Audience Intelligence Can Improve Customer Advocacy

JivoChat

Source : Sproutsocial report Any forward-looking brand would love to tap into this social data goldmine to create an ideal customer profile based on their interactions, behavior patterns, needs, and pain points. It helps create relevant, engaging, personalized content that drives customer advocacy.

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Great EX (Employee Ambassadorship) and CX (Customer Advocacy) Story: The Southwest Airlines Rep and the Passenger With Cancer

Beyond Philosophy

Stakeholder-centricity is a win-win for Southwest customers and employees. Michael Lowenstein provides strategic consulting, research design and in-depth, leading-edge analysis that helps clients deliver outstanding business results through deeper customer experience, communication, relationship, employee and brand equity insights.

Airlines 278
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Business-to-Business Customer Advocacy: Is It A Real Possibility Or A Real Oxymoron?

Beyond Philosophy

The new behavior was ultimately defined as customer advocacy , i.e. actions driven by a strong bond with the preferred, most favored brand and active, voluntary online and offline word-of-mouth on behalf of that brand. . But, what about customer advocacy in BtoB products and services? Does it exist?”.

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How Can Your Company and Customers Profit Most from Higher Employee Commitment?

Beyond Philosophy

Gwinner of Kansas State University—have found that employee behavior and advocacy—regardless of the employee’s level of satisfaction—have a direct and profound relationship to the behavior of customers, and also to corporate sales and profitability. Customer Centric Employee Engagement.

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Now Revealed and Proven: (The True Marketing Value of) Return on Word of Mouth

Beyond Philosophy

The report chronicles a detailed and extensive data collection and analysis effort (using structured equation modeling), where over two years of results were generated. What are best approaches for measuring WOM effectiveness? How does paid advertising compare to WOM in driving results?

Marketing 398
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Measuring Customer Loyalty Through Data

Vcaretec

Believe it or not, though, A recent Forrester study shows that only 31% of firms closely monitor the quality of interactions with their customers. But how do those world-class brands who do monitor customer care then go about improving things like customer retention, customer loyalty, and customer advocacy?

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"Follow the Leader" Featuring Shep Hyken

Call Center Weekly

What is the most important role of the Chief Customer Officer? In my mind, there three important areas for the Chief Customer Officer to focus on: culture, systems and customer advocacy. When it comes to the culture, either the company is completely customer focused or it’s not. That begins with culture.