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SURVEYING YOUR CUSTOMERS - DON’T MAKE THESE 7 MISTAKES

CCNG

Seeking the voice of the customer is an admirable objective. The voice of the customer is frequently identified as a requirement in establishing your customer experience strategy, improving processes, introducing new products, identifying the need for new services, and staying in tune with the ongoing changes in your marketplace.

Surveys 195
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The Power of Emotional Connection: Growing Your Business Through Strong Customer Experience

CCNG

Think about the very best customer experience that you have ever had with a brand. Now, I will share with you one of my best experiences… Once when I was preparing for a vacation, I spent many evenings searching the web for the best pricing for our airplane flights. Simply put, they created an emotional connection with me.

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Guest Post: How to Build Your Customer Experience Roadmap

ShepHyken

She writes about preparing a productive and successful customer experience strategy and why it’s important to have one. This summer, The Petrova Experience conducted a Customer Experience Preparedness Survey. One of our questions assessed brand maturity in terms of customer experience strategy.

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One of The Biggest Mistakes Made Today Is Confusing Inertia With Loyalty

Beyond Philosophy

10:19 Colin shares how he discovered that he wasn’t really as loyal to Delta Airlines as he thought he was. 18:28 We share our list of telltale signs that you have customer loyalty. 23:24 We discuss how extrinsic and intrinsic motivation is different and it affects customer behavior. Complete this short survey.

Airlines 221
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Is Your Price Right? Here?s How To Check

Beyond Philosophy

It also has an enormous influence on Customer Experience outcomes. You should understand Mental Accounting as it pertains to customer behavior before you set the price and before you ruin how your customers feel about your experience. Airlines Run Mental Accounting Too Often in the Red. Money order?

Airlines 360
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Want your post to go viral? Here is the secret formula…

Beyond Philosophy

Unless, of course, the viral post is about how you broke a guitar during a customer’s flight and then showed “indifference” to their complaint. Looking at you, United Airlines.) The trick is actually doing it—and for the right reasons, not a customer service failure. Complete this short survey.

Airlines 170
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Shocking! Airports Trick You Into Spending More Money!

Beyond Philosophy

These are negative emotions and they spell trouble for the overall customer experience. In one survey, 56 percent of respondents said they’d like to see a more authentic, location-based experience in airports. If you enjoyed this blog, you might also want to read these: Cost-Cutting Airlines – Headed for Trouble!