article thumbnail

How to Use Social Media as a Customer Service Channel (+ Examples from Brands)

ShepHyken

This week we feature an article by Devin Pickell, a Growth Marketer at Nextiva. Even something as simple as taking the chat off the public forum and into direct messages (DMs) can do wonders for the customer experience , see the example below of how this is done: . 5 brand examples of great customer service on social media .

article thumbnail

How Does Mental Accounting Influence Customer Experience

Beyond Philosophy

The answer is found in the concept of mental accounting, and it might have significant implications for your Customer Experience. We discussed how our mental accounting affects our behavior as customers in our recent podcast. How Mental Accounting Works. We have written about Mental Accounting before.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Amazon SageMaker Feature Store now supports cross-account sharing, discovery, and access

AWS Machine Learning

For example, in an application that recommends a music playlist, features could include song ratings, listening duration, and listener demographics. SageMaker Feature Store now makes it effortless to share, discover, and access feature groups across AWS accounts. Features are inputs to ML models used during training and inference.

article thumbnail

FOMO is a Powerful Marketing Tool. Are You Making the Most of It?

Beyond Philosophy

FOMO, or fear of missing out, is a powerful marketing tool. In addition to being the subject of several research projects in psychology, it’s also a powerful marketing tool—if you know how to leverage it. Using FOMO to Bring People Together From a marketing perspective, you can tap into these motivations. Click here !

Marketing 195
article thumbnail

6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

article thumbnail

The 2021 Marketing Game Plan Shift – From “Buying From” to “Buying Into”

Beyond Philosophy

Research shows Gen Z and millennials (Generation Y) are more inclined to hold brands accountable to their corporate social responsibility goals. There are already plenty of examples that this strategy is successful. . Let me give one more example, this time from a small business in … Eastern Europe. What’s at stake?

Marketing 369
article thumbnail

14 Practical Ecommerce Marketing Strategies (With Examples)

JivoChat

As a result, so are the marketing strategies that work for them. There are some common threads that run through successful ecommerce marketing strategies, though, and in this article, we’ll explore exactly what they are. We’ll also provide concrete examples you can implement in your ecommerce business today. Let’s get started!