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Mastering ‘Mental Accounting’: The Key to Persuasive Buying Decisions

Beyond Philosophy

I mention it here, not to rub it in your face (much), but because in the booking of this cruise, I saw an excellent example of how my wife and I leverage mental accounting regarding our splurges. It was our version of Mental Accounting. For example, we spend unexpected bonuses or investment payoffs differently than what we earn.

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How Does Mental Accounting Influence Customer Experience

Beyond Philosophy

The answer is found in the concept of mental accounting, and it might have significant implications for your Customer Experience. We discussed how our mental accounting affects our behavior as customers in our recent podcast. How Mental Accounting Works. We have written about Mental Accounting before.

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It’s all about context stupid! Why most businesses fail to take this into account

Beyond Philosophy

For example, we were working for one of the cellular phone companies in the States. They were asking for the account number right off the bat. The senior managers thought customers would be ready to present their account numbers upon getting through the call center queue. What’s more, the senior management had one, too.

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Amazon SageMaker Feature Store now supports cross-account sharing, discovery, and access

AWS Machine Learning

For example, in an application that recommends a music playlist, features could include song ratings, listening duration, and listener demographics. SageMaker Feature Store now makes it effortless to share, discover, and access feature groups across AWS accounts. Features are inputs to ML models used during training and inference.

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Everyone Is Accountable and Responsible for a Great Customer Experience!

Speaker: Bryan Horn, Founder, CS Solutions

Bryan will teach how to develop a culture of accountability so that all members of the organization are equipped to handle customer concerns and offer quick resolutions. Examples of both HORRIBLE and FANTASTIC customer interactions.

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How to Use Social Media as a Customer Service Channel (+ Examples from Brands)

ShepHyken

Even something as simple as taking the chat off the public forum and into direct messages (DMs) can do wonders for the customer experience , see the example below of how this is done: . 5 brand examples of great customer service on social media . According to Sprout Social, 86% of U.S.

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On Being an Accountable Customer Service Leader

Customer Service Life

Properly authenticating the account. Leaving complete account notes for the next person who interacts with the customer. Starting a blog about customer service became instant accountability for me. And furthermore, the team I was managing expected me to lead by example and show them the way they were to treat customers.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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The Top 3 Ways to Forecast for Your Contact Center

Forecasting is no easy task. It can be difficult to schedule the right amount of agents at the right time. Download our ebook to learn how to reduce overstaffing and understaffing, lower customer wait times and improve the customer experience with proper forecasting.