article thumbnail

How we got here: why Customer Success and customer education are coming together now

ChurnZero

These are just two data points that underscore the importance of the customer experience and one of the major forcing factors bringing Customer Success and customer education teams together. Instead, Customer Success and customer education operated in siloes — if they existed at all. Enter customer education.

article thumbnail

Getting started with digital customer education with Steve Cornwell

ChurnZero

Instead of focusing on account churn risks and growth opportunities, CSMs spend their days demoing features, reciting answers to FAQs, and resending lost resources to customers. Enter digital customer education. Has customer training become a full-time job for your CSMs? Q: Have you fully transitioned from traditional (e.g.,

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets

C3Centricity

This complexity necessitates marketers to engage in continuous nurturing strategies, educational content provision, and stakeholder management to guide the decision-making process. B2B decisions are driven by logic and ROI.

B2C 90
article thumbnail

John Oechsle: How Do You Spell CRM Evolution? With 4 C’s

Bill Quiseng

This is especially true with customer relationship management (CRM), an area that businesses were smart to pay attention to 30 years ago in 1987—and can no longer afford to ignore in today’s competitive environment. Social media accounts might be inaccurate or outdated. Oh, and don’t forget the infamous rolodex, the original CRM.

CRM 98
article thumbnail

The Future of Debt Collection Agencies: Contact Center Technology and Customer-Centric Strategies

NobelBiz

Account Setup and Verification : Upon receiving a debt, the agency sets up an account for the debtor and verifies all the details. Educating debtors about their options, offering flexible repayment plans, and maintaining open lines of communication are all part of this new customer service paradigm.

article thumbnail

ChurnZero product release notes: Q1 2023

ChurnZero

If you’re not a ChurnZero customer, we invite you to try a free version of CS AI. Scale your customer education program with the ChurnZero-Northpass partnership We partnered with Northpass , the leading digital customer education platform, to enable CS teams to seamlessly manage and own customer education.

article thumbnail

Contact Center Fraud: A Guide to Identification and Prevention

CSM Magazine

Contact center fraud occurs when malicious actors deceive contact center agents or manipulate self-service channels to gain unauthorized access to sensitive information, manipulate accounts or commit other illicit activities. This can involve combining something the user knows (password), has (token), and is (biometric).