Remove Accountability Remove CRM Remove Education Remove Metrics
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How we got here: why Customer Success and customer education are coming together now

ChurnZero

These are just two data points that underscore the importance of the customer experience and one of the major forcing factors bringing Customer Success and customer education teams together. Instead, Customer Success and customer education operated in siloes — if they existed at all. Enter customer education.

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How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets

C3Centricity

This complexity necessitates marketers to engage in continuous nurturing strategies, educational content provision, and stakeholder management to guide the decision-making process. B2B decisions are driven by logic and ROI.

B2C 90
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How to get your Customer Success Tech Stack in Order

CSM Practice

Managing their needs, dedicated CSMs, CRM platform, CS platform, Support tool, Billing platform, community, etc. . Irrespective of your selection, the technology should help you measure the metrics that matter the most like: Net Retention Rate . 360-degree Account health. Who owns the CRM, marketing automation, etc?

CRM 98
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The 4 ‘Marketing’ Metrics that Measure Customer Engagement

Education Services Group

Marketers regularly rely on email metrics because that data tells them who is ready to move down the funnel, and maybe even talk to a salesperson. Email metrics serve as customer engagement metrics, which are incredibly powerful predictors of churn. Each of these metrics is essentially the inverse of the other.

Metrics 52
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6 Ways to Improve Your Sales Win Rate

aircall

As our partners at Richpanel share, “Win rate is not just a sales team’s metric. Sales win rate is only one metric, but it gives you important information about the quality of your sales process and where you need to improve. . Megan Cull, Strategic Account Executive, Team Lead at Aircall . How to Define Your Sales Win Rate.

Sales 117
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Customer Q&A with Christine Knific of Wisr

Totango

If you’re not familiar with Zoe, it is a way for anyone who’s not a Totango user to look up account information through Slack or other channels. For example, if the sales team wants to look up information that would be related to a potential expansion, they use Zoe to pull up the information on the account.

CRM 62
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Webinar Q&A: Why High Touch and Tech Touch Should Be Friends, Not Enemies

Education Services Group

Product updates, like Marley talked about in the webinar, aren’t likely to be considered spammy because their focus is on information and education. Scheduling/automating QBRs and touchpoint tasks can be simple ways to help time manage accounts so the CSM doesn’t have to comb through their full account list each day or week.