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Using CRM for Key Account Management is a Losing Proposition

Kapta Customer Success

Key account management requires a formal process and technology to support it. Learn what account management processes CRM doesn’t support and which software does.

CRM 59
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CRM for Key Account Management | Not the Right Tool

Kapta Customer Success

This puts account management teams under duress. This leaves account managers overloaded with more to do than is effectively possible. Is your company doing more with less? They are tasked with protecting and growing your most valuable customers while their portfolios expand, and their teams shrink.

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Salesforce is Not Suited for Account Management

Kapta Customer Success

Are you forcing your account managers to use pre-sale tools to do post-sale activities? If you’re one of the 22.9 percent of businesses using Salesforce, this might be you.

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How Account Management Teams Can Win Big in 2024

Kapta Customer Success

Learn why doing more with less is a losing proposition and how your account management team can help your organization win big in economically challenging times.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

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CRM for Key Account Management | Not the Right Tool

Kapta Customer Success

Ninety-nine percent of surveyed business leaders say trust is essential to build long-term client relationships, according to Mercuri’s report on The Future State of Trust.

CRM 45
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CRM for Key Account Management | Not the Right Tool

Kapta Customer Success

Are you considering layoffs due to unpredictable markets and economic conditions? Companies striving to do more with less seek ways to cut costs. Staff cutbacks may seem like an easy solution, but the outcome is often less than ideal.

CRM 45