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Be Warned: You Can’t Rely On Big Data!

Beyond Philosophy

The concept of a customer’s journey is nothing new – we have been offering journey mapping in our customer experience consultancy for years. And linking data points throughout a journey is a step in the right direction. But I have a big problem with Big Data. Have you used Big Data in your business?

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Shocking! Yahoo’s data breach

Beyond Philosophy

If you aren’t sure this is true, then ask yourself: would I open a Yahoo email account today? It’s because 500 million of Yahoo’s account users’ names, email addresses, telephone numbers, birth dates, scrambled passwords, and security questions are in the wind. Yahoo’s new email account set up is also quiet today.

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More Than Just Number-Crunchers: How Accountants Provide Value-Added Services

Method:CRM

Those poor accountants. In fact, today’s accountants are far more than just number-crunchers — they’re leaders, strategists, technologists, advisors and business specialists. The accounting industry: (p)art of the deal. Accountants speak the language of business. They get a bad rap. Becoming a part-time CFO.

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Marketing Maturity Mobilizes Customer Experience Mojo

ClearAction

Marketing Maturity Mobilizes Customer Experience Mojo. In marketing , maturity matters for the same reasons! In marketing , maturity matters for the same reasons! power) of everyone in the marketing department, and their collective impact. Most marketing maturity models are silos, assessing a nook or cranny of marketing.

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Embrace New Ways of Thinking in 2016

Beyond Philosophy

Whilst emotions are important and account for over 50% of a Customer Experience, understanding how to stimulate and evoke emotions at the subconscious and psychological level is the latest thought leadership in our field. Understanding how customer behavior affects revenue, market share, retention, acquisition, etc., is essential.

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Embrace New Ways of Thinking in 2016

Beyond Philosophy

Whilst emotions are important and account for over 50% of a Customer Experience, understanding how to stimulate and evoke emotions at the subconscious and psychological level is the latest thought leadership in our field. Understanding how customer behavior affects revenue, market share, retention, acquisition, etc., is essential.

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Getir end-to-end workforce management: Amazon Forecast and AWS Step Functions

AWS Machine Learning

Historic transactional demand data, location-based weather information, holiday dates, promotions and marketing campaign data are the features used in the model as shown in the graph below. SARIMA extends ARIMA by incorporating additional parameters to account for seasonality in the time series.