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How to Foster Customer-Centricity In Your Key Account Management Teams

Kapta Customer Success

Learn what steps account management leadership can take to help transform the organization’s mindset. Customer centricity is a process and a mindset shift.

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KAMCon 2023: Building a Key Account Management Success Strategy

Kapta Customer Success

Improving your key account management practice and successfully navigating change is hard. Learn how to create a Success Strategy and improve your productivity.

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KAMCon 2023: How Key Account Management Teams Drive Internal Collaboration

Kapta Customer Success

Account management is a social role that requires interdepartmental cooperation. Learn how account managers can collaborate with four teams for better outcomes.

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KAMCon 2023: Best Practices for Key Account Management Compensation

Kapta Customer Success

She walked us through the elements of a key account management (KAM) compensation program and how to build your own effective plan. Mary has noticed that from company to company, customer success, account management, and key account management don’t get the same love and TLC as the other departments.

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4 AI Hacks to Make Sales Teams More Efficient

In this eBook, discover four AI assisted sales hacks and get your reps hitting their number: Clone ideal accounts. Simplify account-health management. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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KAMCon 2023: How to Hire Account Managers with Precision

Kapta Customer Success

CXO at GadellNet, Ashley Pyle , gave an engaging presentation at KAMCon 2023, about how to hire account managers with precision. During her talk, Ashley spoke about what you should consider as you go through the account manager hiring process to successfully select the best candidate for the role.

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Underutilized Account Management Tools and Techniques

Kapta Customer Success

Splitting your organization's accounts into general accounts, key accounts, and strategic accounts sets the foundation for your teams' entire strategy.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

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Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. This buyers guide will cover: Review of important terminology, metrics, and pricing models related to database management projects.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

Download this eBook and gain an understanding of the impact of data management on your company’s ROI. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. You'll learn about: The true cost of bad (and good) data.

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Customer Success Needs to Grow (Up)

Speaker: Peter Armaly - Senior Director and Advisor of Customer Success at Oracle

The only way this angst will end is if customer success accepts full responsibility for post-sales revenue management of customers. Demand more accountability of the practice. With revenue, comes accountability. With accountability, comes a deepening of the relationship with customers. It’s time to go the distance.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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The Top 3 Ways to Forecast for Your Contact Center

Forecasting is no easy task. It can be difficult to schedule the right amount of agents at the right time. Download our ebook to learn how to reduce overstaffing and understaffing, lower customer wait times and improve the customer experience with proper forecasting.