ClearAction

NOVEMBER 7, 2017

B2B Voice-of-the-Customer: Integrating Decision Influencers’ Views Lynn Hunsaker. Picture this: in deciding whether to rebuy from your company, the customer’s general manager and purchasing agent are neutral, the end-users are supportive, the safety department gives their approval, but the facilities manager rejects it.

B2B 109

B2B Journey mapping Accountability Best practices 109

ShepHyken

APRIL 28, 2024

For context, these are the customers who continue to buy from you over and over again, and should account for the majority of your total sales. This article includes five ways to manage the VIP experience, and of course, there’s technology, personalization, and more. In addition, the author includes two additional trends.

Customer Service 176

Customer Service Advertising B2C Big data 176

ClearAction

DECEMBER 16, 2017

B2B Customer Experience: Do This, Not That Lynn Hunsaker. Is business-to-business customer experience management (B2B CXM) a watered-down or a souped-up version of consumer experience management? Ideally, how you manage customer experience custom-fits your customers’ needs, preferences, and circumstances.

B2B 86

B2B Customer Experience Benchmark Journey mapping 86

Lumoa

FEBRUARY 9, 2023

Actionability is also, as we believe, one of the essential aspects of customer experience management. software bug fixes, wrong information corrected on the website) Product development decisions : reprioritizing things on the product development roadmap taking the feedback into account (e.g. Listen to your customers.

Customer Experience 178

Customer Experience B2C Journey mapping B2B 178

Kayako

SEPTEMBER 20, 2018

This can be especially true within the field of B2B sales, where customers are more informed than ever before, have higher expectations than in the past, and where existing customers are perfectly willing to switch to one of your competitors if you fail to provide the kind of experience they demand. . Make Customer Experience a Priority .

Best practices 81

Best practices B2B Sales Customer Experience 81

ClearAction

NOVEMBER 14, 2017

Customer Experience ROI Opportunities on B2B Touchpoints Lynn Hunsaker. Specialists at one or both companies may be called in to conversations with the supplier’s account team, or ad-hoc as needs arise. You can share this progress informally, through the managers who heard the informal comments in the first place.

B2B 59

B2B Customer Experience Journey mapping Engineering 59

Beyond Philosophy

OCTOBER 11, 2019

People always ask me whether emotions apply in business-to-business (B2B) customer experiences. Moreover, realizing the power of emotions in the B2B experience renews your commitment to improving that relationship and your Customer Experience. Behavioral Journey Mapping takes regular Journey Mapping to the next level.

Customer Experience 316

Customer Experience Employee engagement Journey mapping Customer centricity 316

ClearAction

JANUARY 14, 2015

State of Business-to-Business Customer Experience Management. How relevant are the trendiest customer experience management (CXM) practices in business-to-business (B2B) companies? High-Touch in B2B Customer Experience. Therefore, surveys of B2B practices may understate the actual work being done.

Customer Experience 97

Customer Experience B2B Management B2C 97

PeopleMetrics

JANUARY 24, 2022

This embodies the 80/20 principle – that a small % of your customers (20%) account for a large proportion of your sales (80%). You can also think of certain industries where all your customers are potentially high-impact such as B2B clients, rare disease pharma patients and 5 star hotel guests. Fire away those ad hoc surveys!

B2B 90

B2B Journey mapping B2C Benchmark 90

GetFeedback

JANUARY 19, 2020

Let’s step through a fictional customer journey and discuss how best to ask for feedback at each touchpoint, using this journey map developed by Jim Tincher of Heart of the Customer , a specialist in journey map consulting. . Click here to enlarge map) . There are dozens of possibilities. Stage 1: Awareness.

Surveys 146

Surveys Journey mapping Feedback B2B 146

Comm100

MARCH 25, 2024

Kyber is a team management and organizer bot that helps your team work better together on Slack. Mila is an HR bot at Overstock that helps employees manage their schedules and even “chat”-in sick when they’re feeling under the weather. The more paths you add to your chatbot’s journey map, the more powerful it will be.

Chatbots 97

Chatbots Journey mapping Personalization Customer Support 97

Totango

MAY 10, 2022

Regular usage of accounts and product features. In the context of B2B SaaS products geared toward enterprise users, the customer engagement strategy seeks to promote adoption by product users, executives, and stakeholders. An engagement strategy promotes client actions and activities such as: Completion of onboarding set-up.

Journey mapping 77

Journey mapping SaaS Enterprise B2B 77

ChurnZero

MAY 22, 2024

CSMs are spending over a quarter of their time scheduling calls, creating decks, and copy/pasting the same email to every one of their accounts when important things come up. Executive Business Reviews (EBRs) are done for enterprise accounts only, and often present a challenge in garnering customer attendance and attention.

Journey mapping 52

Journey mapping Surveys Accountability Feedback 52

ClearAction

JUNE 18, 2016

Understanding Business-to-Business Purchase Decisions for Customer Experience Management Lynn Hunsaker. Does your business-to-business (B2B) customer survey portfolio monitor expectations of everyone who impacts buying decisions? Yet, today few B2B suppliers pay attention to these facts.

Customer Experience 54

Customer Experience B2B Management Journey mapping 54

Totango

SEPTEMBER 1, 2022

QBRs in SaaS usually involve business clients, particularly clients with larger accounts, requiring more attention. B2B clients tend to measure performance in terms of key performance indicators, so SaaS QBR discussions often focus on KPIs. Updating goals, strategies, and KPIs to pursue future objectives. Why Are SaaS QBRs Important?

SaaS 98

SaaS Journey mapping Upselling Best practices 98

Education Services Group

JULY 28, 2019

You wouldn’t ask your accountant for help with child care. These distinct separations help B2B businesses to connect customer needs with characteristics. Segmentation drives your strategies for growth, your customer journey mapping, your investment (both financially and time-based) in each customer, and so much more.

Accountability 40

Accountability Journey mapping Marketing Upselling 40

CustomerSuccessBox

SEPTEMBER 7, 2021

Pro Tip: Designing a Customer Onboarding Framework for B2B SaaS. #2 Though personalization is an important factor, automation wherever possible makes it easy for the Customer Success Managers and the CS team. We also noticed that LinkedIn listed Customer Success Manager as the third most promising job for 2018.

Journey mapping 96

Journey mapping Engineering SaaS Upselling 96

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. B) Manager Participation Today Managers were very curious about evolving customer needs at the beginning of the global pandemic.

B2B 62

B2B Feedback B2C Enterprise 62

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. sw bug fixes, wrong information corrected on the web site) Product development decisions : reprioritizing things on the product development roadmap taking the feedback into account (e.g. So let’s start! Listen to your customers.

Customer Experience 114

Customer Experience B2C Journey mapping B2B 114

Nicereply

FEBRUARY 2, 2024

This will simplify your B2C or B2B sales lead generation efforts since prospective clients will come to you with pre-established trust courtesy of the positive reviews by your happy customers. To help you make the distinction, here are brief explanations of customer success, customer experience, customer service, and account management.

Education 59

Education Accountability Customer retention Journey mapping 59

Totango

JUNE 17, 2021

In a B2B context, here are some of the most useful ways to segment customers and when you might want to use each: License Utilization. This criteria segments customers based on how many licenses an account is utilizing out of the total number available, an important engagement metric. Account Status. Active Users.

B2B 71

B2B Accountability Journey mapping Sales 71

Education Services Group

MAY 12, 2021

Madeline Evans, Digital Customer Success Manager. Each session I attended held alignment with various leading Customer Success topics and strategic concepts, which closely correspond to many of our current account initiatives across ESG today. Joshua Robitaille, Customer Success Program Manager. Engagement: It’s Dynamic!

Journey mapping 98

Journey mapping Best practices Education Metrics 98

CSM Magazine

MAY 30, 2016

The reasons to embrace Customer Experience Management can be various, but the common truth is that businesses now find it hard to resist jumping on the bandwagon too as the age of the customer is finally and irrevocably here. But should you actually hire CX managers from the start? Most probably not. Now down to tech. About the Author.

Customer Experience 64

Customer Experience Management CRM Journey mapping 64

CustomerSuccessBox

APRIL 19, 2022

Businesses are realizing the power of customer journey mapping to monitor customer experience performance and identify opportunities for improvement. Customer journey analytics is enabling access to tap into the customer behavior across touchpoints and over time to measure the impact of customer behavior on business outcomes.

Metrics 52

Metrics Analytics SaaS Journey mapping 52

CustomerSuccessBox

FEBRUARY 23, 2022

You’ve made the decision to start a Customer Success department at your B2B SaaS company. It can be a tremendous task to build a customer success plan when you hire your first Customer Success Manager. A customer success plan is a road map that your customer success team will follow to meet specific objectives.

Journey mapping 52

Journey mapping SaaS Upselling Accountability 52

Callminer

FEBRUARY 27, 2019

And the arbiter of a good experience is the pesky, fickle customer so you have to keep asking her.’” — Tim Tyler, co-founder and managing partner of Ellipsis & Company, as told to Jennifer O’Brien, Are You Listening? B2B organizations will want to segment customers by objectives and personas using both explicit (i.e.

Best practices 174

Best practices Journey mapping Surveys Feedback 174

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. sw bug fixes, wrong information corrected on the web site) Product development decisions : reprioritizing things on the product development roadmap taking the feedback into account (e.g. So let’s start! Listen to your customers.

Customer Experience 64

Customer Experience Journey mapping B2C B2B 64

The Petrova Experience

OCTOBER 12, 2021

Of course, it does not help that the field carries its own terminologies like journey mapping, user experience, and service design. Additionally, service design drives the organizational ownership and accountability that transform a journey map into an actual customer experience. This client was a B2B company.

Customer Experience 59

Customer Experience Journey mapping Airlines Government 59

SmartKarrot

NOVEMBER 14, 2022

The decisions your business makes during the account onboarding process can be crucial for determining the future success of an account. Account onboarding can help your business address customer queries and concerns related to the value your products and services can provide them.

Accountability 10

Accountability B2B Journey mapping Construction 10

ChurnZero

OCTOBER 11, 2019

If you work in a B2B SaaS company, you know that across the board, Q4 is always the biggest sales quarter of the year. Here’s six things Customer Success Managers should start doing today to make Q4 their strongest quarter yet and close out the year strong. . Know Your Accounts’ Budgeting Timeline. Set A Goal for the Quarter.

Journey mapping 66

Journey mapping Upselling SaaS Accountability 66

JustCall

MARCH 8, 2023

Sue Duris is a customer experience and marketing leader with over 20 years of experience in the B2B sector. With specialties in customer journey mapping, the voice of the customer, and product marketing, Sue is a sought-after guest expert for publications, podcasts, webinars, and live events. Follow Sue on LinkedIn 7.

Chief Customer Officer 52

Chief Customer Officer Consulting Consulting Customer centricity 52

SmartKarrot

OCTOBER 17, 2022

Account mining has been an age-old, reliable method for helping businesses derive and extract as much revenue as possible from existing accounts. Therefore, utilizing account mining to drive growth and increased revenue from existing accounts can be extremely effective and beneficial for your business in the long run.

Accountability 10

Accountability Upselling Journey mapping Finance 10

ClearAction

DECEMBER 27, 2017

“It allowed the Relationship Managers to say ‘Yeah, that’s what I’m up against everyday!’ ” This has led to creation of common processes and systems for B2B and B2C client groups, rather than separate endeavors. The lines of business must feel that they are as accountable for that as everybody else.

Customer Experience 54

Customer Experience B2B Banking Journey mapping 54

CX Journey

JUNE 20, 2017

In a B2B organization, for example, customers can be many and varied; look within each customer or partner organization at the people you interact with, e.g., purchasing, product, support, accounting, end-users, etc. They tie in nicely to your journey maps and are necessary to begin that exercise.

Journey mapping 65

Journey mapping B2B Accountability Feedback 65

ClearAction

NOVEMBER 26, 2017

Manage customer experience more like you do any other business investment: What is really needed by the stakeholders? But for the purpose of creating your B2B CX strategy , this simple outline will do: We need something. But for the purpose of creating your B2B CX strategy, you can answer Step 2 within an hour or two.

Customer Experience 54

Customer Experience B2B Journey mapping Customer emotions 54

ClearAction

DECEMBER 31, 2015

Business-to-business customer experience management has certain complexities and advantages that need to be well understood by practitioners and vendors alike. All too often, it is assumed that B2B needs to be doing the same thing that B2C companies are doing, or that B2B companies are way behind B2C. Advice This Past Year.

Customer Experience 54

Customer Experience B2B B2C Journey mapping 54

ChurnZero

JANUARY 4, 2024

“The landscape of customer success will shift significantly, with a heightened emphasis on commercialization,” says Growth Molecules founder and managing partner Emilia D’Anzica. “I’m calling it now,” says CS management coach Ryan Johansen. Hiring and teams will continue to grow at a steady pace.”

Chief Customer Officer 52

Chief Customer Officer SaaS Best practices Journey mapping 52