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Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

3 Trends That Will Likely Dominate Customer Loyalty Programs In 2024 by Zsuzsa Kecsmar (Forbes) Loyalty programs are often recognized as a way to retain customers and let companies showcase their brand values. Expensive marketing and advertising campaigns only provide a return on investment when customers make a purchase.

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The Future of Customer Research Teams: Innovating for Success in 2024 and Beyond

Beyond Philosophy

The Future of Customer Research Teams: Innovating for Success in 2024 and Beyond AI’s enthralling me these days, and it seems the world’s caught in the same spell. One realm set for a profound AI makeover is customer market research—a topic worth diving into since it’s likely on many of your radars too. Job impacts?

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Top 5 Customer Service & CX Articles for Week of March 18, 2024

ShepHyken

KCI Survey: Swifties, the BeyHive and BravoCon Demonstrate the Power of Superfans by Alicia Esposito (Retail TouchPoints) “Brand fans” are definitely loyal customers, but not all loyal customers are brand fans — and for many marketing and brand teams, driving relevance and impact means activating and leveraging those brand fans and superfans.

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Top 5 Customer Service & CX Articles for Week of January 8, 2024

ShepHyken

Deloitte Shares Loyalty Trends and Best Practices for 2024 by Alicia Esposito (Retail TouchPoints) To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts (77%) and loyalty program points (61%), according to Retail TouchPoints research. Here are my top five picks from last week.

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Top 5 Customer Service & CX Articles for Week of February 5, 2024

ShepHyken

Our customer service research finds that in 2024, the average consumer will give a company or brand two chances to make amends for a bad experience before moving on. How 6 Brands Could Change Loyalty Trends In 2024 by Jenn McMillen (The Wise Marketer) Loyalty marketing remains popular, but often is just the same-old, same old.

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Top 5 Customer Service & CX Articles for Week of February 26, 2024

ShepHyken

4 Reasons Why Your Customer Service Is About to Get a Whole Lot Better in 2024 by Mike Murchison (Entrepreneur) When it comes to AI and customer service, we’re going to see a virtuous cycle in 2024. Creating customers who will advocate and evangelize your brand can be your best marketing. Louis Magazine (St.

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SaaS Marketing Guide: 8 Techniques to Shine in 2024

HelpCrunch

If you’ve dipped your toes in the SaaS marketing world, you will discover that it’s a different kind of beast. Unlike traditional types of marketing, where you sell physical products, SaaS focuses on selling experiences. [ … ] The post SaaS Marketing Guide: 8 Techniques to Shine in 2024 appeared first on The HelpCrunch blog.

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