Make This Small Change For Big Results
Beyond Philosophy
JULY 19, 2018
In 2014, an essay in the Journal of the Royal Society of Medicine showed that while 62% of citizen’s in the UK said they were willing to donate organs, only 31% were on the actual registry. We discuss this further in one of our weekly podcasts ‘Why are customers irrational?’. 2014): 56–60. Sunstein, Cass R.
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