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A More Personal Personalized CX

Creative Virtual

This year, one of the customer experience (CX) predictions for 2023 falling into that category is that ‘Personalization will get More Personal’. But what does it mean to make personalization more personal? Would I market that Amazon experience as personalized? engagement with the customer. Absolutely!

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Meet the Faces of Customer Experience 2014

Customers That Stick

We introduced our Faces of Customer Experience series in April 2014, and we’ve had the privilege of meeting and sharing the stories of a number of wonderful customer-facing professionals. So let us reintroduce you to our Faces from 2014. Blog faces-customer-experience faces of customer experience'

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The Problem with Self Service

Beyond Philosophy

Their Customer Service Success Blog reported some interesting stats to consider about Customer’s self-service options, including: By 2017, Only 1/3 of Customer service interactions will require human assistance. While call center usage is about the same, use of FAQ pages increased from 67% in 2012 to 76% in 2014, according to Forrester.

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‘Customer excellence is here: it’s just not very evenly distributed yet’. The Nunwood 2014 UK Customer Experience Excellence Report

ijgolding

The reason why I think the quote is so apt is because I personally agree very much with its sentiment. In 2014, it is very difficult to find an organisation who does not believe that the customer experience or being customer centric is NOT of value. Time and Effort. Now that would be nice!

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‘Sweeping the steps of Customer Experience in 2014? – out with the old and in with the new for 2015

ijgolding

As we approach the last 24 hours before the end of 2014, I feel it is time to reflect on the last twelve months in the world of Customer Experience. Today is the 30th December 2014 – a day that I am pinching myself at the amazing advance that has been made in the profession that Customer Experience has become.

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Car Talk: The Marketing Gift of (Automotive) Gab

Beyond Philosophy

Here is one of the most significant finding s (as reported by Ed Keller, CEO of Keller Fay Group, a leading word-of-mouth research and consulting firm , in a recent blog): - Brand categories talked about online differ widely from those talked about offlline. In this blog, we’re zeroing in on automotive word-of-mouth.

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4 Ways to Get Customers to do What You Want

Beyond Philosophy

Trying to go for a whole new experience at one time is tough to convince any person of, especially a customer that likes the status quo well enough. If you enjoyed this post, you might be interested in the following blogs: What Story Are You Telling Your Customers Today? www.psychology.today.com 1 August 2014. 10 August 2014.

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