VW To Buy Back Cars And Learns Cost Of Lying
Beyond Philosophy
NOVEMBER 29, 0002
This shows to me how lying can be endemic throughout an industry, and it starts at the top. Back in 2005 we researched which emotions drive value ($$$) and which ones destroy it. Carmakers can keep lying to boost their performance numbers, but it’s on the sales lot where the rubber meets the road. The dealer thinks, “Hey!
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