Beyond Philosophy
NOVEMBER 16, 2023
Before we get into that, let’s remember a foundational element of success in marketing and sales tactics: before you plan and execute, think about what you want to get out of it. For example, I’ve had my own company since 2002, and I’ve considered each area. However, there are other types, too.
Beyond Philosophy
FEBRUARY 8, 2020
Today’s businesses must face the challenges of new product and service launches in a commoditized market, fueled at least in part to massive growth in online commerce. Since 2002, Beyond Philosophy has focused on growth driven by an improved Customer Experience. However, gaining growth is not impossible, in fact, far from it.
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Beyond Philosophy
APRIL 20, 2023
So, I quit that job and moved to an engineering-based company with plans to become a sales manager with a sales team. At this point, I had done little more marketing for my Customer Experience consultancy than writing and marketing the books. The sales cycle was ten months to a year, and the close ratio was pretty low.
Beyond Philosophy
DECEMBER 6, 2019
When I started Beyond Philosophy back in 2002, I could ascertain whether a company was customer-focused or not right away. Are you too focused on sales revenue? However, once the market reached its saturation point, the companies realized they were losing customers pretty fast (called churn). I wondered how I did that.
Beyond Philosophy
SEPTEMBER 26, 2019
When I started Beyond Philosophy back in 2002, nobody knew us. ” We discussed marketing efforts in our latest podcast. .” ” We discussed marketing efforts in our latest podcast. One of the things that came up was the question, when marketing an idea or organization, is any press good press?
Beyond Philosophy
SEPTEMBER 24, 2020
It reminded me of 2002 when I first started talking about getting into Customer Experience. Apple did pull the existing technology together to address a saturated phone market with a unique and advanced approach. With a non-scientific approach, it is difficult to know what change affected sales the most.
Answer Dash
OCTOBER 15, 2018
Our team at BrightTALK recently had a chance to interview a number of marketing professionals and get their thoughts and predictions about some of the key trends in B2B marketing. Now more than ever, marketers have a variety of new and traditional options in their toolboxes.
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