2002 Consulting Marketing Sales 
Beyond Philosophy
FEBRUARY 8, 2020
Our global Customer Experience consultancy engaged research at the end of 2019 to determine our direction for the next decade. Today’s businesses must face the challenges of new product and service launches in a commoditized market, fueled at least in part to massive growth in online commerce. This is The New Imperative for 2020.
Beyond Philosophy
APRIL 20, 2023
So, I quit that job and moved to an engineering-based company with plans to become a sales manager with a sales team. Expanding Too Quickly Around 2004, I made the mistake of thinking that my global Customer Experience Consultancy was about to experience rapid growth. So, I set up a telemarketing team.
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Beyond Philosophy
DECEMBER 6, 2019
When I started Beyond Philosophy back in 2002, I could ascertain whether a company was customer-focused or not right away. Are you too focused on sales revenue? However, once the market reached its saturation point, the companies realized they were losing customers pretty fast (called churn). I wondered how I did that.
Beyond Philosophy
SEPTEMBER 24, 2020
It reminded me of 2002 when I first started talking about getting into Customer Experience. Apple did pull the existing technology together to address a saturated phone market with a unique and advanced approach. With a non-scientific approach, it is difficult to know what change affected sales the most.
Beyond Philosophy
SEPTEMBER 26, 2019
When I started Beyond Philosophy back in 2002, nobody knew us. ” We discussed marketing efforts in our latest podcast. .” ” We discussed marketing efforts in our latest podcast. One of the things that came up was the question, when marketing an idea or organization, is any press good press?
Answer Dash
OCTOBER 15, 2018
Our team at BrightTALK recently had a chance to interview a number of marketing professionals and get their thoughts and predictions about some of the key trends in B2B marketing. Now more than ever, marketers have a variety of new and traditional options in their toolboxes.
Beyond Philosophy
SEPTEMBER 19, 2019
I have been consulting on Customer Experience since 2002. There are times when you don’t need a personal experience, e.g., booking tickets late at night or buying staples for delivery from the market. Most people like that you remember how they like to interact with you, but many don’t like sales pitches all the time.
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