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Crafting Compelling Stories: The Key to Unlocking True Customer Engagement

Beyond Philosophy

For instance, in 2002, people didn’t know what I meant by customer experience , so I would ask them to tell me a story about an experience they enjoyed and one they didn’t. Stories can also make abstract concepts concrete for people. This exercise allowed my potential clients to understand the concept personally.

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The Future Today! Personalization 2.0

Beyond Philosophy

And as I have been saying since 2002 when I started up my Customer Experience Consultancy, emotions influence over half of any Customer Experience outcome. I am making jokes, but to be honest, I am a fan of personalization. Furthermore, the level of emotional engagement you have with a customer is what builds customer loyalty.

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What Do The Financial Times, ROI, and CX Have In Common?

Beyond Philosophy

When I started my global Customer Experience consultancy in 2002, I had not been a consultant. In 2002, when I started Beyond Philosophy, no one on the broader market knew I was an expert in Customer Experience (or, frankly, what Customer Experience was). If I had a time machine, I might go back to 2002-Colin and tell him so.

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Is Any Attention Good Attention?

Beyond Philosophy

We started back in 2002, when nobody knew who we were, or, frankly, what a Customer Experience was. The circumstances of the attention, the bad press, and the goals for your organization all play a part in how you answer the question. To get attention, I published my thoughts on customer behavior and emotional experience anywhere I could.

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UK Scores Fall Whilst U.S. Rise – What’s The Problem?

Beyond Philosophy

I founded Beyond Philosophy in the UK back in 2002. I see these two things being major contributory factors to the lack of success of UK companies, and it hurts me to say that, being a proud British person working in this field since 2002. My first work as a customer experience consultant was there. The Good News.

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7 Questions That Reveal Whether Your Company is Committed to CX

Beyond Philosophy

When I started Beyond Philosophy back in 2002, I could ascertain whether a company was customer-focused or not right away. If you enjoyed this post, you might be interested in the following blogs and podcasts: How Do Customers Decide If Their Experience is Good or Bad? I wondered how I did that. How We Make Decisions—Prospect Theory.

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3 Ways Customers’ Minds Plays Tricks on Them

Beyond Philosophy

In “ Thinking Fast and Slow ,” Professor Daniel Kahneman, Nobel Memorial Prize in Economic Sciences recipient in 2002, explores why our mind plays tricks on us. If you enjoyed this post, you might be interested in the following blogs: Why Gut Decisions Are Sometimes Wrong. Three Reasons Why People Say One Thing and Do Another.