Remove product pricing
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Guest Blog: What’s Most Vital to Success: Product, Price, or Experience?

ShepHyken

The goal of this article is to touch on three pillars of a business –– product, price, and experience –– and break down which of these three is the most important to driving success. In today’s customer-driven economy, consumers are becoming more and more demanding about the products and services they choose, and it’s not surprising.

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24 Factors to Consider in Pricing your Product, Service or Solution.

C3Centricity

He writes about the importance of getting pricing right and generously shares twenty-four (!) factors to consider when pricing your product, service or solution. During that time, I have noticed that some of these clients experienced customer erosion or profit sub-optimization due to poor pricing practices.

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How to Disrupt Your Competition

ShepHyken

Is it the quality of the product? Is it the price? Your customers want your product to meet their expectations. So, what happens when you and your competition seem to be similar in quality, price and service? That also makes it a commodity. If they’re selling the same thing, why should I buy from one company over another?

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Ways to increase agent productivity to offset call center pricing.

Quality Contact Solutions

Here are a few ways to keep call center pricing down, so you can keep your ROI high. Build Confidence to offset Call Center Pricing. Who would have thought … b uilding confidence can offset call center pricing? Reduce Stress to offset Call Center Pricing. Focus on Employee Engagement to offset Call Center Pricing.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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The Science Behind Customer Decision-Making

Beyond Philosophy

Pricing is an area where anchoring and adjustment can be a problem. For example, if you read an advertisement where the product shown has “from $99” next to it, you might think that sounds pretty good pricing-wise. Apple has beautiful design; many people buy Apple products because they like how they look. Probably not.

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Ford Versus Ferrari: A Lesson in Customer Experience?

ShepHyken

While both may appreciate a good customer experience, one wants a different product experience.   Here’s another example. The examples of Ford versus Ferrari and the Ritz-Carlton versus Comfort Inn illustrate a fundamental truth about customer experience: It transcends the boundaries of price and product category.