Customer Research Uncovered: Navigating the Path to Consumer Clarity
Beyond Philosophy
FEBRUARY 1, 2024
Listen to the podcast: Customer research is an essential part of managing their experiences to foster customer loyalty. However, many firms look at customer research as a one-and-done project. Then, I get to tell them that their research is out of date, and they need to update it. My guess is they don’t want to invest the time.
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