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Privacy in the Age of Personalization: Striking the Right Balance

Beyond Philosophy

Listen to the podcast: Personalization is a key element in doing business today. However, getting too personal can be off-putting in some situations. So, today we are going to look at how you can strike a balance between personalizing your interactions and offerings for customers without freaking them out.

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Why Managing Customer Pain Points is Essential for Driving Sales

Nicereply

To drive sales, you need to make sure that the product or service you’re offering was not made for the sake of it: it addresses a real need. Or, to put it another way, you need to manage customer pain points to drive sales. Ask sales reps to write down observations following every sales pitch which didn’t lead to a deal.

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Guest Blog: Persona-lizing the Customer Experience

ShepHyken

This week on our Friends on Friday guest blog post my colleague, Mark Smith, writes about how crucial personalization can be to the customer experience. When you customize or personalize the experience, even during the sales process, you are delivering a better level of service. Shep Hyken.

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Guest Blog: The Rise of Chatbots in Customer Experience

ShepHyken

When used correctly, chatbots have the power to enhance marketing, sales, customer retention and more. Through natural language processing and sentiment analysis, chatbots can personalize the customer journey based on browsing habits, conversation and more, to deliver proactive and engaging customer interactions.

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Guest Blog: How to Engage Customers with Your Brand

ShepHyken

This week we feature an article by Dwayne Charrington who writes about how to engage your customers in personalized, meaningful, and relevant ways. Here’s the guide that lends you an insight into engaging your customers in personalized, meaningful, and relevant ways. Send personalized relevant messages.

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Guest Blog: Customer Service Training Ideas to Help Build Brand Advocacy

ShepHyken

Positive body language – A person slouching their way through the store, with a sour or surly facial expression doesn’t look approachable. Train your sales team using the right technology. Asking the right questions will give you valuable insights for improving sales and building brand advocacy. Set goals.

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Our Guide to Developing a Personalized Sales Approach

aircall

And, one of the most powerful ways of doing this is by creating a personalized sales approach. . Here’s why personalization is so important to sales, and how you can go about it, including some advice from our very own sales specialists here at Aircall. . Why Is a Personalized Sales Approach Important?