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How to Create Unbreakable Brand Loyalty through Emotional Connection

Beyond Philosophy

However, anger is a hot emotion that incites action. Then, ask, how can your organization improve that emotional outcome through the words or actions taken leading up to it? Listen to the podcast: Bob Black, one of our podcast listeners, loves our ideas about evoking specific customer emotions. People tend to lash out when angry.

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5 rules for building an incredible brand relationship with your customers!

Beyond Philosophy

Your brand is in a relationship with your customers. Like any relationship, some of them are healthy while others are not. Unfortunately, people often form codependent or dysfunctional relationships with brands. To help yours be more beneficial than not, we have five rules about how to build strong brand relationships with your customers.

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Understanding the “Why” Behind Your Net Promoter Score (NPS) with Jason Barro

ShepHyken

We will hear about their experience, and it will start to impact how we behave.” Top Takeaways: Net Promoter Score (NPS) evaluates customer sentiment and allows companies to compare their data with competitors. To improve customer experience, companies need to break down the customer journey into smaller episodes or touchpoints.

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Reviews Completed on Your Phone Are More Emotional

Beyond Philosophy

How we share information is affected by the medium that we use to communicate it. We can see this concept manifest in customer reviews and advertising response behavior. The technology through which customers write reviews and interact with your organization influences the content produced and information shared. .

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People, Process & Technology and the Intersection of AI: Part 2

The Northridge Group

In Part 2 of our series, we hear thoughts from industry experts Petra Seals, The Northridge Group’s Managing Principal and Patrick O’Hara, NRG Managing Director of Service Delivery, regarding the risks an organization takes when adopting new technology like AI before it’s ready. How can it hurt?

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Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

I have added my comments about each article and would like to hear what you think too. To create an actionable plan, you need the right information and a wide-angle look at the industry. Each week, I read many customer service and customer experience articles from various resources. Here are my top five picks from last week.

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Amazing Business Radio: Amy Brown

ShepHyken

When you hear good feedback and read positive testimonials, put that data into your process so that all your customers can have the same amazing experience. Turn positive and negative conversational data into actionable strategies that support your employees. Listen to your employees, too, not just your customers.