CSM Magazine

MARCH 15, 2023

Arunabh Madhur, Regional VP & Head Business EMEA at SHAREit Group examines how mobile apps are reshaping the e-commerce industry. Despite many documented market and economic challenges, many brands continue to invest heavily in e-commerce marketing. In fact, the current global e-commerce market is valued at around $5.5

Customer retention 52

Customer retention Finance Marketing Sales 52

Amity

SEPTEMBER 19, 2018

On top of all that, the whole process of attracting new customers is 6-7 times more expensive than keeping the old ones. These numbers clearly suggest that you should always have repeat customers in mind when designing your digital marketing strategy. Focus on the post-sale process. Marketing is not enough.

Customer retention 64

Customer retention Marketing B2B Advertising 64

JivoChat

JULY 20, 2021

It’s a problem for many businesses, especially in competitive markets. People have a lot of options these days, so if you don’t have good customer retention strategies , your business won’t be as stable or profitable. It costs five times as much to win a new customer as it does to retain an existing one.

Customer retention 52

Customer retention Gamification Education Self service 52

ChurnZero

MAY 3, 2019

If you want your business to be successful in the long run, it pays to give priority to customer retention. Landing a customer who will pay for life is like hitting the jackpot. After all, it takes five times more effort to land a new customer than to retain an old one. Invest in Customer Service. Upcoming Webinar.

Customer retention 75

Customer retention CRM Upselling Sales 75

Skybridge

SEPTEMBER 11, 2020

In her article, “ Winning means losing in the game of customer retention,” O’Grady makes a compelling argument for rethinking customer retention in a year when “protecting the status quo” may not lead to success. Winning means losing in the game of customer retention. We would love to talk!

Customer retention 52

Customer retention Calibration Customer Care Marketing 52

JustCall

NOVEMBER 24, 2022

Do you know that many sales reps don’t like to follow imposed instructions, and 2/3rds of all salespeople don’t follow a s ales process ? Salespeople must be creative, often adapting their selling techniques to a potential customer’s needs and sometimes whims. What is a Sales Process ? Sales is a numbers game.

Sales 52

Sales B2B Surveys CRM 52

JustCall

MAY 14, 2020

But the operation that is facing the most critical hit is – Customer Retention. Customer acquisition has become more difficult than ever. And businesses have shifted their focus towards Retention. But are you still sticking to the old-fashioned customer retention strategies?

Customer retention 52

Customer retention Journey mapping Education Feedback 52

Joe Rawlinson

DECEMBER 13, 2018

Marketing has always been one of the most important business drivers, but it evolved in the last couple of decades just to grow bigger and more complex. The result is that now you can hardly win over new customers using generic messages, so it’s crucial to tailor offers and personalize content. Collect and Analyze Data.

Personalization 111

Personalization Marketing Education Sales 111

Nicereply

MAY 14, 2019

Strong communities form an important part of customer retention strategy, because they keep customers coming back for more. Members are immensely loyal to one another and the group as a whole, and the Hells Angels occupy a unique place in the popular imagination. Brand communities can be the antidote to sales hostility.

Sales 76

Sales B2C B2B Customer retention 76

JustCall

MAY 14, 2020

But the operation that is facing the most critical hit is – Customer Retention. Customer acquisition has become more difficult than ever. And businesses have shifted their focus towards Retention. But are you still sticking to the old-fashioned customer retention strategies?

Customer retention 52

Customer retention Journey mapping Education Feedback 52

Beyond Philosophy

NOVEMBER 10, 2014

The short version is that a study by the CFI group tracked the share prices of the leaders of the American Customer Satisfaction Index (ACSI) and the leaders National Customer Satisfaction Index, UK (NCSI) versus the broader markets. Keeping Customers results in a high increase in value. Why is this?

Customer Experience 411

Customer Experience Customer retention Upselling Banking 411

ClearAction

FEBRUARY 27, 2016

5 Ways to Make Marketing More Strategic Lynn Hunsaker. As Marketing departments take a bigger role in customer experience management, a more holistic perspective allows your company rise to the top of the field. Supporting the entire customer lifecycle, for example, is a goal that most Marketing organizations still grapple with.

Marketing 98

Marketing Strategic Value Metrics Enterprise 98

ShepHyken

JANUARY 16, 2017

5 Stages to Building Customer Loyalty by Melissa Gonzalez. IBM) As a digital marketer, it’s important to remember that a long-lasting customer relationship takes time and trust; and trust takes a lifetime to build and a second to break. My Comment: Customer loyalty doesn’t happen immediately. billion in sales.

Customer Service 220

Customer Service Customer retention B2C Contact Center 220

Comm100

OCTOBER 8, 2016

Your customer retention is super important to your bottom line—after all, customer loyalty is well-known for being more valuable than customer acquisition. With stakes this high, it’s essential that you build a solid customer retention plan that can lead to long-term customer loyalty.

Customer retention 60

Customer retention Scripts Education Marketing 60

TechSee

JUNE 16, 2022

Jim Iyoob, Chief Customer Officer at Etech Global Services. Jim Iyoob is responsible for Etech’s strategy, marketing, business development, IT, program implementation, operational excellence, and product development across all Etech’s existing lines of business. Colin Taylor, CEO at Taylor Reach Group. Follow on LinkedIn.

Customer Service 251

Customer Service Chief Customer Officer Contact Center Consulting 251

JivoChat

APRIL 8, 2021

Contrary to what many may believe, business is no longer about products or driving profit—it’s about customer engagement. 81% of marketers expect to compete almost entirely based on the customer experience. Customer engagement tools are the key to a profitable customer experience. Increase Customer Retention.

Sales 52

Sales Chatbots Brand ambassadors Surveys 52

ClearAction

APRIL 13, 2023

Brand Integrity and Your Ideal Customer Lynn Hunsaker Ideal Customer Profiles can be your key to sales velocity, retention, recurring revenue, and CAGR (compound average growth rate). The gap between what’s promised and what’s received, as seen by customers, is your brand integrity gap.

Chief Customer Officer 62

Chief Customer Officer Revenue potential Customer retention Engineering 62

NobelBiz

NOVEMBER 13, 2023

Satisfied customers are more likely to stay loyal and continue their relationship with the brand, leading to a higher customer retention rate and, ultimately, sustained revenue growth. Determine the threshold with which the focus groups must respond to recognize success.

Customer Experience 111

Customer Experience Contact Center Call Center Revenue potential 111

ShepHyken

JANUARY 31, 2020

This week we feature an article by Pem Brooke, Marketing Manager of SuperStaff. Pem discusses the importance of shifting customer service tactics in order to cater towards customers from each generation. Your brand could succeed in marketing to this generation through social media and SMS. The Four Generations of Clients.

Customer Service 280

Customer Service Entertainment Marketing Customer Support 280

ShepHyken

JANUARY 31, 2020

This week we feature an article by Pem Brooke, Marketing Manager of SuperStaff. Pem discusses the importance of shifting customer service tactics in order to cater towards customers from each generation. Your brand could succeed in marketing to this generation through social media and SMS. The Four Generations of Clients.

Customer Service 268

Customer Service Entertainment Marketing Customer Support 268

Etech GS

AUGUST 21, 2019

Customers’ perception of products or services. Through the use of research methods such as focus groups, interviews and surveys, data collectors gather statements in customers’ own words about how the inbound call center services the company offers should meet their needs. . • Hierarchical ranking of those needs. •

Sales 61

Sales Customer Experience Call Center Customer retention 61

ClearAction

MAY 29, 2016

Customer Experience + Marketing: Pro’s & Con’s. What happens when the Chief Marketing Officer doubles as Chief Customer Experience Officer? How Executives Think of Customer Experience. Executives tend to think of customer experiences as something happening at the periphery of the company.

Marketing 67

Marketing Customer Experience Chief Customer Officer Calibration 67

aircall

AUGUST 5, 2022

Trust is the fuel in the motor of relationship marketing: If it’s missing, nothing works. That’s why a positive customer journey starts with a well-conceived lead-nurturing and follow-up process. . Above all, this increases your conversion rate and customer retention (which is even more important in this economy). .

Sales 62

Sales SaaS Marketing Personalization 62

Influitive

OCTOBER 30, 2015

With the martech universe expanding rapidly , many marketers are beginning to fear that an overwhelming amount of technology and automation is causing them to lose touch with their customers—at a time when engagement is more important than ever. Focus on customer interaction. Become a valuable storyteller.

Marketing 79

Marketing B2B B2C Upselling 79

OctopusTech

JULY 21, 2023

Data of customers act as a lifeline for any business. Customer data nowadays is one of the most important types of data that are used by various businesses to optimize and improve their sales and marketing efforts. What is Customer Data Management?

Best practices 62

Best practices Management Upselling Sales 62

C3Centricity

APRIL 2, 2018

What’s your gut response to the title question about eliminating Market Research Departments? Yes, if it is the traditional market research department. Who better than market research to help in its analysis? But in order to become this new business decision support group, new skills are required. It depends?

Marketing 70

Marketing Metrics Customer centricity Best practices 70

delighted

OCTOBER 4, 2019

Growth marketing is a set of activities intended to acquire more customers, increase revenue, and speak to new audiences and prospects. Many growth marketers focus on tools and strategies designed to bring customers through doors and onto websites. 86% of consumers are willing to pay more for a better customer experience.

Marketing 40

Marketing Customer Experience Surveys Self service 40

Taylor Reach Group

MARCH 10, 2020

Often, responsibility for the “CX” is tucked under marketing, as things like NPS/CSAT and data analytics often are. Or maybe, the company wants to develop a CX strategy but sales, new product launches, etc. The sales rep returned with them as well as 5 other similar style boots in my size.

Customer Experience 123

Customer Experience Journey mapping Customer retention Call Center 123

ChurnZero

JULY 9, 2020

Does your marketing often drop the L-bomb? Entire marketing budgets are devoted to their infinite pursuit and persuasion. But if you’re like most companies, when it comes to attracting your customers, the only thing your marketing’s dropping is the ball. The Forgotten CSM: Customer Success Marketing.

SaaS 64

SaaS Marketing Upselling Chief Customer Officer 64

ClearAction

FEBRUARY 27, 2016

5 Ways to Make Marketing More Strategic. As Marketing departments are taking a bigger role in customer experience management, a more holistic perspective will allow your company rise to the top of the field. Resources dedicated to post-purchase customer experience management tend to be repurchase campaigns and loyalty programs.

Marketing 59

Marketing Strategic Value Metrics Enterprise 59

ProProfs Blog

FEBRUARY 13, 2020

“What can help me get committed and loyal customers?”. But trust me, factors like: Product quality, Awesome support, Marketing reach, Efforts to engage customers, . Efforts to retain customers, help you formulate effective loyalty programs that your customers enjoy being a part of. Customer Loyalty B2B Statistics.

Customer retention 164

Customer retention Sales B2B Marketing 164

JustCall

APRIL 5, 2023

When implemented correctly, CSM can: Preserve and increase a company’s revenue Increase customer advocacy Drive profitability as well as growth More importantly, customer success software can seamlessly integrate with your company’s existing CRM/help desk/social media management software to provide an in-depth view of the customer.

Management 52

Management CRM Analytics Customer retention 52

Skybridge

MAY 25, 2021

Not that long ago, strong, strategic collaborations between CMO and Customer Care were rare. While the marketing role was focused on everything related to attracting customers and driving sales revenue, the contact center was perceived as a cost center. Leverage inbound calls as a critical customer retention channel.

Interactive Voice Response 52

Interactive Voice Response Contact Center Customer Care Customer retention 52

Nicereply

JUNE 20, 2022

Optimizing the customer journey is one of the best ways to ensure your sales funnel converts well and maintains a high ROI. It also boosts customer satisfaction, increasing customer retention, loyalty, and overall brand affinity. So, how exactly can you optimize the customer journey?

Journey mapping 115

Journey mapping Surveys Advertising Sales 115

CSM Practice

DECEMBER 7, 2020

The firm selected board members with the goal of bringing distinctive customer success perspectives from a variety of market segments. Using recommended processes and policies, CSM Practice’s customers significantly reduce the problem of churn, improve expansion selling, and accelerate new sales deals.

Chief Customer Officer 81

Chief Customer Officer Upselling SaaS Consulting 81

Lumoa

FEBRUARY 2, 2023

Customer experience can make or break relationships between companies and customers. A positive experience builds loyalty and trust, increases sales, and improves customer satisfaction. A bad CX can motivate customers to abandon the brand altogether. The retail market is insanely competitive today.

Customer Experience 94

Customer Experience Chatbots Surveys Journey mapping 94

OctopusTech

APRIL 29, 2022

What do you mean by customer base? A customer base is a group of people who repeatedly buy products and services from your company or organization. These types of customers generally engage with your business and provide the most financial value for your company. 8 Effective ways to grow your customer base.

Gamification 62

Gamification outsourcing Customer retention Customer advocacy 62