ShepHyken

FEBRUARY 12, 2024

Why Hyper Personalization Should Be Part of Your Marketing Strategy by Erwin Busselot (Label & Narrow Web) Consumers today are increasingly engaging with brands that deliver tailored services, offers and communications. My Comment: It has never been easier to personalize an experience for your customers.

Customer Service 166

Customer Service Self service Personalization Marketing 166

Amity

SEPTEMBER 19, 2018

On top of all that, the whole process of attracting new customers is 6-7 times more expensive than keeping the old ones. These numbers clearly suggest that you should always have repeat customers in mind when designing your digital marketing strategy. Customer advocacy and user-generated content. Marketing is not enough.

Customer retention 64

Customer retention Marketing B2B Advertising 64

CSM Magazine

MARCH 15, 2023

Arunabh Madhur, Regional VP & Head Business EMEA at SHAREit Group examines how mobile apps are reshaping the e-commerce industry. Despite many documented market and economic challenges, many brands continue to invest heavily in e-commerce marketing. In fact, the current global e-commerce market is valued at around $5.5

Customer retention 52

Customer retention Finance Marketing Sales 52

ShepHyken

OCTOBER 29, 2023

Why Experiential Rewards Are Winning Over Customers: 5 Stellar Examples by Peter Vogel (The Wise Marketer) In today’s highly competitive business environment, brands are constantly searching for innovative ways to engage and retain their customers. If you want to build better customer relationships, read this article!

Customer Service 162

Customer Service Marketing Customer retention Customer Experience 162

JivoChat

JULY 20, 2021

It’s a problem for many businesses, especially in competitive markets. People have a lot of options these days, so if you don’t have good customer retention strategies , your business won’t be as stable or profitable. It costs five times as much to win a new customer as it does to retain an existing one.

Customer retention 52

Customer retention Gamification Education Self service 52

Skybridge

SEPTEMBER 11, 2020

In her article, “ Winning means losing in the game of customer retention,” O’Grady makes a compelling argument for rethinking customer retention in a year when “protecting the status quo” may not lead to success. Winning means losing in the game of customer retention. We would love to talk!

Customer retention 52

Customer retention Calibration Customer Care Marketing 52

ChurnZero

MAY 3, 2019

If you want your business to be successful in the long run, it pays to give priority to customer retention. Landing a customer who will pay for life is like hitting the jackpot. After all, it takes five times more effort to land a new customer than to retain an old one. Invest in Customer Service. Upcoming Webinar.

Customer retention 75

Customer retention CRM Upselling Sales 75

JustCall

MAY 14, 2020

But the operation that is facing the most critical hit is – Customer Retention. Customer acquisition has become more difficult than ever. And businesses have shifted their focus towards Retention. But are you still sticking to the old-fashioned customer retention strategies?

Customer retention 52

Customer retention Journey mapping Education Feedback 52

JustCall

MAY 14, 2020

But the operation that is facing the most critical hit is – Customer Retention. Customer acquisition has become more difficult than ever. And businesses have shifted their focus towards Retention. But are you still sticking to the old-fashioned customer retention strategies?

Customer retention 52

Customer retention Journey mapping Education Feedback 52

ShepHyken

JANUARY 15, 2021

Send out surveys for customers to fill in and offer plenty of opportunities for them to provide feedback – both good and bad. Monitor online review scores and comments, and send in mystery shoppers to get the inside scoop on how the customer journey really works. Keep Track of Customer Retention Figures.

Customer Experience 335

Customer Experience Metrics Customer retention Analytics 335

Win the Customer

JANUARY 19, 2016

Seventy percent of companies agree that retaining customers is cheaper than acquiring new ones, an Econsultancy report on cross-channel marketing found. Forty-nine percent find that building existing customer relationships brings a bigger return on investment than acquiring new customers. Improve Your Customer Experience.

Customer retention 81

Customer retention B2B Surveys Feedback 81

Joe Rawlinson

DECEMBER 13, 2018

Marketing has always been one of the most important business drivers, but it evolved in the last couple of decades just to grow bigger and more complex. The result is that now you can hardly win over new customers using generic messages, so it’s crucial to tailor offers and personalize content. Collect and Analyze Data.

Personalization 111

Personalization Marketing Education Sales 111

Comm100

OCTOBER 8, 2016

Your customer retention is super important to your bottom line—after all, customer loyalty is well-known for being more valuable than customer acquisition. With stakes this high, it’s essential that you build a solid customer retention plan that can lead to long-term customer loyalty.

Customer retention 60

Customer retention Scripts Education Marketing 60

ShepHyken

MAY 20, 2022

A 5% increase in customer retention increases profits by 25-95%. It’s estimated that new customers cost five times more than loyal customers. Good customer service is a strong pillar of customer loyalty. What is customer loyalty? Maintaining customer loyalty is simple, but not easy.

Customer Service 181

Customer Service Best practices Surveys Feedback 181

Beyond Philosophy

NOVEMBER 10, 2014

The short version is that a study by the CFI group tracked the share prices of the leaders of the American Customer Satisfaction Index (ACSI) and the leaders National Customer Satisfaction Index, UK (NCSI) versus the broader markets. Keeping Customers results in a high increase in value. Why is this?

Customer Experience 411

Customer Experience Customer retention Upselling Banking 411

ClearAction

FEBRUARY 27, 2016

5 Ways to Make Marketing More Strategic Lynn Hunsaker. As Marketing departments take a bigger role in customer experience management, a more holistic perspective allows your company rise to the top of the field. Supporting the entire customer lifecycle, for example, is a goal that most Marketing organizations still grapple with.

Marketing 98

Marketing Strategic Value Metrics Enterprise 98

CSM Magazine

APRIL 15, 2020

SO, before you invest in a marketing campaign, consider social media first. Social media will not just help you acquire new customers, but will also allow you to reward loyal clients and retain most of them. To be able to do this, you will have to know your customer niche. Personalized services of an exceptional quality.

Customer retention 52

Customer retention Advertising Finance Feedback 52

ShepHyken

JANUARY 16, 2017

5 Stages to Building Customer Loyalty by Melissa Gonzalez. IBM) As a digital marketer, it’s important to remember that a long-lasting customer relationship takes time and trust; and trust takes a lifetime to build and a second to break. My Comment: Customer loyalty doesn’t happen immediately. billion in sales.

Customer Service 219

Customer Service Customer retention B2C Contact Center 219

ClearAction

MAY 29, 2016

Customer Experience + Marketing: Pro’s & Con’s. What happens when the Chief Marketing Officer doubles as Chief Customer Experience Officer? How Executives Think of Customer Experience. Executives tend to think of customer experiences as something happening at the periphery of the company.

Marketing 67

Marketing Customer Experience Chief Customer Officer Calibration 67

ShepHyken

JANUARY 31, 2020

This week we feature an article by Pem Brooke, Marketing Manager of SuperStaff. Pem discusses the importance of shifting customer service tactics in order to cater towards customers from each generation. Your brand could succeed in marketing to this generation through social media and SMS. The Four Generations of Clients.

Customer Service 279

Customer Service Entertainment Marketing Customer Support 279

C3Centricity

APRIL 2, 2018

What’s your gut response to the title question about eliminating Market Research Departments? Yes, if it is the traditional market research department. Who better than market research to help in its analysis? But in order to become this new business decision support group, new skills are required. It depends?

Marketing 70

Marketing Metrics Customer centricity Best practices 70

Hello Customer

AUGUST 24, 2020

Luminus is part of the EDF Group and is the second-largest energy supplier on the Belgian market. million domestic and professional customers and rely on great customer experience to attain their goal of becoming the preferred energy supplier in Belgium. Pricing also turned out to be a big motivator for customers.

Marketing 81

Marketing Coaching Government Feedback 81

ShepHyken

JANUARY 31, 2020

This week we feature an article by Pem Brooke, Marketing Manager of SuperStaff. Pem discusses the importance of shifting customer service tactics in order to cater towards customers from each generation. Your brand could succeed in marketing to this generation through social media and SMS. The Four Generations of Clients.

Customer Service 268

Customer Service Entertainment Marketing Customer Support 268

ClearAction

APRIL 13, 2023

Marketing and Sales earnestly establish value propositions: what your brand promises customers will receive and what they’ll pay (money, time, etc.). The gap between what’s promised and what’s received, as seen by customers, is your brand integrity gap. You need to “own” this customer segment.

Chief Customer Officer 62

Chief Customer Officer Revenue potential Customer retention Engineering 62

NobelBiz

NOVEMBER 13, 2023

Satisfied customers are more likely to stay loyal and continue their relationship with the brand, leading to a higher customer retention rate and, ultimately, sustained revenue growth. Determine the threshold with which the focus groups must respond to recognize success.

Customer Experience 111

Customer Experience Contact Center Call Center Revenue potential 111

ChurnZero

JULY 9, 2020

Does your marketing often drop the L-bomb? Entire marketing budgets are devoted to their infinite pursuit and persuasion. But if you’re like most companies, when it comes to attracting your customers, the only thing your marketing’s dropping is the ball. The Forgotten CSM: Customer Success Marketing.

SaaS 64

SaaS Marketing Upselling Chief Customer Officer 64

delighted

OCTOBER 4, 2019

Growth marketing is a set of activities intended to acquire more customers, increase revenue, and speak to new audiences and prospects. Many growth marketers focus on tools and strategies designed to bring customers through doors and onto websites. 86% of consumers are willing to pay more for a better customer experience.

Marketing 40

Marketing Customer Experience Surveys Self service 40

Influitive

OCTOBER 30, 2015

With the martech universe expanding rapidly , many marketers are beginning to fear that an overwhelming amount of technology and automation is causing them to lose touch with their customers—at a time when engagement is more important than ever. Focus on customer interaction. Become a valuable storyteller.

Marketing 79

Marketing B2B B2C Upselling 79

TechSee

JUNE 16, 2022

Jim Iyoob, Chief Customer Officer at Etech Global Services. Jim Iyoob is responsible for Etech’s strategy, marketing, business development, IT, program implementation, operational excellence, and product development across all Etech’s existing lines of business. Colin Taylor, CEO at Taylor Reach Group. Follow on LinkedIn.

Customer Service 251

Customer Service Chief Customer Officer Contact Center Consulting 251

ShepHyken

NOVEMBER 26, 2018

My Comment: This short article reminds us that no matter how much you are investing – or plan to invest – in technology to deliver a better customer experience, your first investment should be in the morale of your people. Customer Retention Made Easy by Samir Palnitkar.

Customer Service 204

Customer Service Airlines Employee engagement Morale 204

ClearAction

FEBRUARY 27, 2016

5 Ways to Make Marketing More Strategic. As Marketing departments are taking a bigger role in customer experience management, a more holistic perspective will allow your company rise to the top of the field. Resources dedicated to post-purchase customer experience management tend to be repurchase campaigns and loyalty programs.

Marketing 59

Marketing Strategic Value Metrics Enterprise 59

Beyond Philosophy

OCTOBER 6, 2014

Enlightened: Enlightened organizations recognize how important the emotional aspects of their experience are for their Customers and have identified what emotions they want to evoke during their experience. They recognize the importance of emotions in the experience and have deliberately designed their experience to evoke the ones they want.

Customer Experience 387

Customer Experience Customer centricity Journey mapping Consulting 387

ShepHyken

DECEMBER 3, 2018

The Mount Rushmore of Customer Service Leaders by John DiJulius. The DiJulius Group) Who are the greatest Customer Service Leaders of all time? The following is a list of the 10 greatest Customer Service Revolutionaries who had the most influence and dramatically changed businesses in all industries. by Manish Nepal .

Customer Service 256

Customer Service Airlines Customer retention Customer Experience 256

ClearAction

NOVEMBER 11, 2022

When you proactively retain customers, your non-customer-facing groups collaborate to prevent recurrence of prevalent issues that cause customer pain. When you proactively retain customers, your non-customer-facing groups collaborate to prevent recurrence of prevalent issues that cause customer pain.

Customer Experience 71

Customer Experience Feedback Customer retention Marketing 71

Hello Customer

AUGUST 24, 2020

Luminus is part of the EDF Group and is the second-largest energy supplier on the Belgian market. million domestic and professional customers and rely on great customer experience to attain their goal of becoming the preferred energy supplier in Belgium. Pricing also turned out to be a big motivator for customers.

Marketing 52

Marketing Coaching Government Feedback 52

SmartKarrot

OCTOBER 13, 2023

Retaining those customers for the long haul is equally, if not more, essential. A high customer retention rate is a testament to a company’s customer-centric approach, resulting in increased profits, positive word-of-mouth, and enhanced brand reputation.

Customer retention 10

Customer retention Customer centricity Education Feedback 10

SmartKarrot

NOVEMBER 2, 2020

Customer retention is very challenging for businesses especially in 2020. The unprecedented times and business environment have made it uncertain for business leaders on what steps to take to retain customers. So, retaining customers becomes necessary for any company to sustain itself in this economic turbulence.

Customer retention 21

Customer retention Consulting Consulting Marketing 21