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How combining this behavioral checklist to your journey maps will dramatically improve them

Beyond Philosophy

Journey Mapping is an excellent tool in experience design efforts. However, I often complain that they do not include the emotional journey, which is essential to designing an experience that engages emotionally with customers in a way that promotes customer loyalty. Most Journey Maps I see are more like the customer process.

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What Is Customer Journey Mapping & Why Is It Important for Your Business?

TeleDirect

Have you ever considered your own company’s journey from the very beginning to the present day? Part of that journey includes your own customers – and figuring out their customer journey map goes a long way to ensure they’re happy and satisfied with your products and services. What is a Customer Journey Map?

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Critical Skill: Learn How to Recognize When People Have Made a Decision

Beyond Philosophy

For example, if a customer wants to know things like, “how does this work?” At this point, I see journey mapping creating a significant advantage for organizations. Of course, the big decision in most journey maps involves purchase decisions. However, many more minor choices show up on the map, too. .

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5 Rules for Making Customers Feel ‘Cared For’ and ‘Valued’

Beyond Philosophy

For example, when someone hugs us, we feel cared for, so the B2B organization thinks that means we want them to embrace their customers. For example, in the B2B setting, it could be as simple as acknowledging how busy your customer might be and making something simple for them to accommodate their lack of time. I love journey mapping.

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Is Outsourcing Your Customer Experience Really A Good Idea or Just Wrong?

Beyond Philosophy

This trampoline story is a classic example of what can go wrong when you outsource part of your Customer Experience. For example, the trampoline retailer could say they don’t do installations but then present five installer options. For example, I stayed at a hotel that offered a shuttle service from the airport.

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Re-Imagining Your Customer Experience in a Time of Change

Beyond Philosophy

There are three different groups of organizations regarding opening up again after the pandemic: Organizations that are reacting to things: This group is changing the Customer Experience to respond to the crisis, but believe the present environment we are experiencing is temporary. So, their reactions put in place are also temporary.

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How Well Do You Know What You Really Want?

Beyond Philosophy

For example, have you ever bought a variety of snack packs of chips only to realize that everyone wants the same kind? For example, when I go on Amazon and put in a search, I rarely go to the second page. We know that many organizations have customer journey maps prepared, which is excellent for showing you a process.