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Make the Complicated Simple

ShepHyken

I quoted several people from sports, entertainment and business. For example, how clear are your marketing messages and product descriptions? Siegel+Gale is a consulting firm that specializes in making brands simple. Earlier this year, I wrote an article about the hard work it takes to make something look easy.

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Framing Effects – Discover This Powerful Marketing Technique To Gain Growth

Beyond Philosophy

In marketing, sometimes how you present the facts takes advantage of the information in a way that shouldn’t matter when you think about it rationally. Moreover, these games are usually fun, so much so that sometimes the entertainment industry makes them into a game show. We discussed Framing Effects in a recent podcast.

Marketing 405
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Wow! It’s been an interesting year! This is what we have learned…

Beyond Philosophy

There have been moments, professionally and personally that have been exceedingly positive and have changed us for the better, even if it was just a little bit. In this episode, we each share a professional and personal lesson learnt from this year. Assistant Professor of Marketing at Virginia Tech., Complete this short survey.

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How to Apply Customer Experience Advocacy in Marketing

ProProfs Blog

drop in the company’s shares in pre-market trading. When done right, it boosts retention, satisfaction, and most recently, a company’s marketing efforts. What is Customer Experience Marketing and Why Is It Important? What is Customer Experience Marketing and Why Is It Important? How To Do It Right.

Marketing 160
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7 Books that changed our lives, will they change yours? – Essential summer reading

Beyond Philosophy

Shortly after the BT Customer Experience program was a success, I wrote my first of seven books on Customer Experience, Building Great Customer Experiences (Palgrave Macmillan, 2002) , and started my global Customer Experience consultancy, Beyond Philosophy. Rose has some entertaining examples where he illustrates that point.

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Top 8 Ways in Which Metaverse Technology Has Transformed Businesses

CSM Magazine

The growing adaptation of the technology has seen its global market value clock $83 billion in 2023, a figure that is projected to increase to $936.6 Metaverse technology has conquered domains like gaming and entertainment, travel and tourism, events and conferencing, real estate, healthcare, content creation, and more.

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Are You Ready for Facial Recognition Technology in Your CX?

Beyond Philosophy

We had Professor Bill Hedgecock, associate professor of marketing Carlson School of Management at the University of Minnesota, as a guest on a recent podcast to talk about facial recognition and facial expression analysis technology and application in Customer Experience programs. It is targeted marketing. So, Is it Creepy?