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Make the Complicated Simple

ShepHyken

I quoted several people from sports, entertainment and business. For example, how clear are your marketing messages and product descriptions? Siegel+Gale is a consulting firm that specializes in making brands simple. Earlier this year, I wrote an article about the hard work it takes to make something look easy.

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Framing Effects – Discover This Powerful Marketing Technique To Gain Growth

Beyond Philosophy

In marketing, sometimes how you present the facts takes advantage of the information in a way that shouldn’t matter when you think about it rationally. Moreover, these games are usually fun, so much so that sometimes the entertainment industry makes them into a game show. We discussed Framing Effects in a recent podcast.

Marketing 405
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Wow! It’s been an interesting year! This is what we have learned…

Beyond Philosophy

There have been moments, professionally and personally that have been exceedingly positive and have changed us for the better, even if it was just a little bit. In this episode, we each share a professional and personal lesson learnt from this year. Assistant Professor of Marketing at Virginia Tech., Complete this short survey.

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Top 8 Ways in Which Metaverse Technology Has Transformed Businesses

CSM Magazine

The growing adaptation of the technology has seen its global market value clock $83 billion in 2023, a figure that is projected to increase to $936.6 Metaverse technology has conquered domains like gaming and entertainment, travel and tourism, events and conferencing, real estate, healthcare, content creation, and more.

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Are You Ready for Facial Recognition Technology in Your CX?

Beyond Philosophy

We had Professor Bill Hedgecock, associate professor of marketing Carlson School of Management at the University of Minnesota, as a guest on a recent podcast to talk about facial recognition and facial expression analysis technology and application in Customer Experience programs. It is targeted marketing. So, Is it Creepy?

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The New Essential Business Skill: Storytelling

Beyond Philosophy

Over the past few months, I’ve noticed that “storytelling” has become a hot marketing buzzword. Branding agencies and consultants are embracing the notion that storytelling creates an authentic connection with your customers. As a customer experience consultant, I think this is good. Telling Stories to Get a Point Across.

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Beyond Philosophy - Untitled Article

Beyond Philosophy

It’s about my goal for my relationship with the person. It needs to have an element of entertainment or engagement that serves those relationship needs between people. The problem for marketers is that we now live in an environment with almost unlimited content to share. The post appeared first on CX Consulting.