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Guest Post: What Is Social Proof and Why Is It Important in Boosting Customer Trust

ShepHyken

Or want to know about other businesses using a particular SaaS product they’re considering. Social proof in marketing is about providing reassurance—evidence and information demonstrating other people (or businesses) successfully using your brand. Again, that’s an encouraging sign for potential customers. How long should it be?

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Cloud Based Solutions, the Contact Center and Future of AI

CCNG

So in a world where every product description ends in “aaS” from SaaS to CCaaS, it only makes sense that AI should follow suit. The way humans describe their customer service needs vary widely from business to business, and they vary massively from person to person. And then there’s AI.

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How to improve SaaS free trial to paid conversions

ChurnZero

SaaS companies, however, have more to lose than your local grocery store if those customers don’t sign up for more. Use this guide on how to improve free trial-to-paid conversions to help you increase your SaaS free trial conversion rate. We’ll focus on Customer Success, process optimization, and personalization. .

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How to Write a SaaS Case Study: A Step-by-Step Guide (+ Template)

SmartKarrot

To write a SaaS case study, you must remember certain pointers. A SaaS case study is a narrative or story of how one has successfully delivered and implemented a solution with a client for results. Are Case Studies Effective? Case studies help-. How to Write a SaaS Case Study.

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Ramping-up Your Digital CX Strategy: Adaptation of Omni Channel and Conversational Support

Speaker: Michael McMillan - Customer Experience Expert, TEDx Speaker, and Author

Learning objectives: Review and pinpoint challenges in your CX strategy Learn how SaaS products are changing CX and UX Recognize and personalize your customers' needs and preferences Setting your DCX goals Best practices for implementing a customer-centric digital strategy and ensuring seamless interactions across channels The role of conversational (..)

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7 Customer Marketing Strategies to Increase SaaS Retention

ChurnZero

These SaaS companies offer comprehensive training programs, resources, and events to their customers and even the larger professional community. These personalized sessions focus on the customer’s strategy around using their newly learned functionality. Celebrate (and Capitalize) on Success With Case Studies.

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SaaS Companies: Implement a Product NPS Program in 5 Simple Steps

PeopleMetrics

It has become all too common for B2B SaaS companies to survey their customers once a year through a moment-in-time customer relationship survey, with at least one section addressing the ultimate question of Net Promoter Score (NPS). The same applies for B2B SaaS companies. You could be dead by then. I’m not joking. Be courageous!

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