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Anatomy of a Customer Case Study

ClientSuccess

Current customers are some of the most prominent advocates and marketing opportunities available for SaaS organizations. Customers can become a crucial part of your outbound content strategy through customer case studies, referrals, marketing opportunities, and more. . Who is the customer? Toolkit: Customer Journey Toolkit.

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Case Study | Efficient back office processes drive improved customer experience

Merchants

South African Airways (SAA) is the country’s national airline carrier and services most major domestic and international routes. Like many airlines the world over, SAA operates under immense cost and operational pressures in the face of challenging economic conditions in a highly competitive industry.

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Case study: Gainsight’s community-driven product feedback loop

inSided

As a Customer Success Community platform on a mission to improve Customer Success in SaaS, having Gainsight choose us as their community platform further cemented our belief that community is (and always should be) at the heart of Customer Success.

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5 Examples of Customer Success Marketing for SaaS Teams

Help Scout

Lincoln Murphy sums up the value that existing customers offer to growing SaaS companies: “The majority of the revenue from your relationship with a customer happens post-sale. Case studies. The emphasis is on both keeping the customer longer and also expanding the relationship.” Product communications, updates, and highlights.

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Ramping-up Your Digital CX Strategy: Adaptation of Omni Channel and Conversational Support

Speaker: Michael McMillan - Customer Experience Expert, TEDx Speaker, and Author

In this webinar, Michael McMillan, a CX expert with extensive experience in both B2B and B2C markets, will help you transform your customer journey and elevate company outcomes by evaluating key aspects of your CX strategy.

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Top 10 SaaS Conferences of 2022

CustomerSuccessBox

The best way to persevere within the SaaS industry is through better networking and productive collaboration. Here’s a simple curated list of Top 10 SaaS conferences of 2022 that you can add to your calendar and learn from the best! A planned two-day event is important considering the future of SaaS businesses.

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Guest Post: What Is Social Proof and Why Is It Important in Boosting Customer Trust

ShepHyken

Or want to know about other businesses using a particular SaaS product they’re considering. Social proof in marketing is about providing reassurance—evidence and information demonstrating other people (or businesses) successfully using your brand. And if it works for them… Draw attention to any awards the brand has achieved.

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