5 rules for a highly successful customer experience implementation with amazing ROI! – A case study
Beyond Philosophy
SEPTEMBER 8, 2022
For example, I always share the story about Disney asking guests what they wanted to eat in the park and the guests saying, “a salad.” There wasn’t a massive budget in the Maersk case, so all possible ways to innovate the experience involved little (inexpensive) changes. However, that turned out to be a strength.
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