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Should Customer Surveys be Anonymous?

Interaction Metrics

Clients often ask: do we need to allow for customer anonymity in our surveys? Market researchers generally provide the option for customer anonymity so that respondents who might otherwise feel embarrassed or fear reprisal can answer honestly. He recently wrote “ Are You Undervaluing Your Customers? Register here !

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Customer-Centric Cultures Don’t Just Happen

PeopleMetrics

The same can be said of customer centricity. Customer centricity doesn’t happen overnight. If you want to build a customer-centric culture at your company, then you’d better be able to live with process and incremental improvement. It requires ongoing effort and commitment. Seeking Result: Must Love Process.

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Customer Centric Action Plans

ClearAction

Customer Centric Action Plans Lynn Hunsaker. Monitoring voice of the customer is one thing, but can all your employees name the customers’ top ten wish list? Customer Experience Manager Ravi Bhalla says customers have appreciated seeing changes made based on their feedback.

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New Data Show Lack of Leadership Commitment to Customer Centricity

PeopleMetrics

(DISCLAIMER: The CX Feud is a game in which 150 customer experience professionals took our assessment about the presence, or absence, of customer centricity practices in their organizations. The Survey Says. When it comes to customer experience activities and commitment, leaders appear to be: 1. Want More?

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Guest Post: How to Build Your Customer Experience Roadmap

ShepHyken

This summer, The Petrova Experience conducted a Customer Experience Preparedness Survey. One of our questions assessed brand maturity in terms of customer experience strategy. Only 28% of the respondents had a well-defined customer experience strategy. Customer Experience Roadmap Case Study.

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How to Improve Customer Service (and How a Call Center Can Help)

Global Response

Integrate technology to easily collect customer feedback through surveys, feedback forms, and social listening tools. Use technology to personalize interactions , such as addressing customers by name and recommending products based on past purchases. Use this feedback to regularly improve your service and product offerings.

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Women Want Social Responsibility from Their Brands

Beyond Philosophy

I regularly beat the drum of evoking the right emotions from your Customers with your Customer Experience and brand promise. The Nielsen Global Survey discovered a new way one could differentiate their brand and evoke positive emotions from its female Customers: through promoting their social responsibility programs.

Surveys 274