Remove pricing
article thumbnail

Guest Blog: How to Boost Retail Customer Experience Through AI-powered Price Optimization

ShepHyken

This week we feature an article by Alexandr Galkin who writes about how retail management should focus on direct communication and/or a balanced pricing strategy and allow AI to manage price optimization. Customer experience comes first. The pricing process is a crucial element in building a successful shopping journey.

article thumbnail

Price Slashing Exposed! Low Prices Don’t Mean Better Value

Beyond Philosophy

When we meet new clients at our customer experience consultancy, they often tell us they create value for their customers by offering low prices. They think “value” means “price,” and they believe that customers want to save money more than anything else. You reduce your price by 10 percent.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Stop Making This BIG Pricing Mistake

Beyond Philosophy

What tactics do you use in your pricing strategy? There are various ways, such as running promos like “buy one, get one free,” or branding it into your customers’ minds like “everyday low prices.” We discussed the tactics and pitfalls of pricing strategy in a recent podcast.

Sales 221
article thumbnail

Guest Blog: What’s Most Vital to Success: Product, Price, or Experience?

ShepHyken

This week we feature an article by Gary Anderson who explains why the customer experience creates customer loyalty and generates repeat business. – Shep Hyken. The customer experience you provide will set you apart from the competition. How can your business attract customers — and make them stick?

article thumbnail

Is Your Price Right? Here?s How To Check

Beyond Philosophy

Pricing is fundamental to your business. It also has an enormous influence on Customer Experience outcomes. You should understand Mental Accounting as it pertains to customer behavior before you set the price and before you ruin how your customers feel about your experience. Money order?

Airlines 360
article thumbnail

The Surprising Affect Your Experience Has on Price Imaging

Beyond Philosophy

Customers have an idea of whether you are a low- or high-priced store almost before they ever interact with you. A reporter checked prices between the local chain and Whole Foods. This incident demonstrates a concept called Price Image. In other words, Price Image is the intersection of price and brand.

article thumbnail

Revealed: New Trends on Pricing

Beyond Philosophy

A new Kibo study called the “ Consumer Trends Report, 2017 Edition ” reveals that 76% of respondents research prices on a product they want to buy, up 10% from the year previous. Moreover, 68% said price is the biggest reasons they shop where they do. Price is still important, vitally so. It’s More Than the Price Is Right.