Peter Lavers

JULY 13, 2016

This series of blogs is based on the early results of research undertaken by Peter Lavers on customer centricity. Participants are asked to tell us what, if anything, they are pulling their hair out over when it comes to customer centricity. then please complete our short survey – it is quick and easy to complete.

Customer centricity 100

Customer centricity B2C B2B Marketing 100

Natalie Petouhof

JUNE 27, 2017

Tweet Customer-centric strategies have been the mainstay of B2C companies like Amazon and Google. Industry-leading B2B companies increasingly respond to intensifying global competition by putting customer-centricity and experience at the heart of the strategy.

Customer centricity 49

Customer centricity B2B B2C Self service 49

Hello Customer

JUNE 21, 2021

In short, they need to actively think about their end consumer and convey a customer-centric message to their audience. One solution is to print a QR code on the packaging that leads to a survey. Net Promoter Score) survey will already point you towards some insights about why people love your brand. A simple NPS?

Customer centricity 52

Customer centricity B2C Feedback Surveys 52

TeamSupport

AUGUST 17, 2022

The customer experience is at the forefront of everything a company does for its customers, whether it's the products and services they provide or the simple, everyday interactions between them. Improving the customer experience can have a significant impact on customer retention, profitability, and growth.

Customer Experience 98

Customer Experience B2B B2C Customer centricity 98

Beyond Philosophy

NOVEMBER 28, 2017

Since 2005, over 50,000 respondents, in 49 countries and multiple b2b and b2c industries have participated in research incorporating the Hierarchy model emotions. million total survey questions, with several million devoted to emotions and feelings related to experience. Some additional stats: We have asked approximately 4.5

B2C 207

B2C Banking B2B Customer advocacy 207

Totango

MARCH 4, 2022

First, we’ll define what B2B customer service is and distinguish it from customer support in B2C industries. Then, we’ll consider how B2B customer service differs from customer success in a B2B context. B2B vs. B2C Customer Service. Use Customer Data Effectively.

B2B 91

B2B Customer Service Interactive Voice Response B2C 91

Beyond Philosophy

JUNE 9, 2015

Their app is still confusing, hard to use, and leaves all the work to the Customer. In a survey published by UK branding company Siegel+Gale, the airline’s app (where you can download your boarding pass and save $69 in “airport check in fee) was singled out as a “major headache.” This is a fee to get a boarding pass at the airport.

Airlines 344

Airlines B2C Surveys B2B 344

Anexa BPO

MAY 16, 2022

If “business” is the process of buying things, selling things and engaging with customers, CX is providing compelling experiences that make those customers want to engage with you, buy from you, and buy again. In order to really get this right, you need input from your customers. But let’s focus on B2B.

B2B 52

B2B B2C Business Process Outsourcing outsourcing 52

Lumoa

MARCH 20, 2018

From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place. The situation when B2B CX was very distant from B2C CX has been rapidly changing.

Customer Experience 114

Customer Experience B2C Journey mapping B2B 114

GetFeedback

AUGUST 14, 2019

Design a customer-centric culture. Has it been deliberately designed to be customer-centric? Being customer-centric means that the customer is at the heart of everything you do; before every decision you make, every product or process you design, everything you do, you pause to ask: “How will this impact the customer?

Journey mapping 155

Journey mapping Surveys Customer centricity Feedback 155

ijgolding

NOVEMBER 13, 2018

VoC has been an invaluable tool in the B2C for many years. Today, it’s just as important for B2B businesses to be customer-centric. An outdated view would be that retail customers require more consideration when it comes to dealing with complaints and feedback. WHY VOC WORKS WELL FOR B2B.

B2B 74

B2B B2C Finance Automotive 74

Nicereply

NOVEMBER 27, 2023

The Customer Satisfaction Score, often called CSAT, is a crucial tool for measuring how happy customers are with a product, service, or their experience with a company. Generally, CSAT is determined using short surveys with one or more questions. Step-by-Step Guide to Setting Up a CSAT Survey 1. How is CSAT Measured?

Metrics 59

Metrics Surveys Analytics Feedback 59

Satrix Solutions

JUNE 15, 2020

We understand the unique considerations that should be made when measuring NPS for B2B organizations compared to B2C. We have seen that customers in some industries are tougher scorers, causing certain companies to struggle to achieve high scores. For those and other reasons, it’s not always clear if you are comparing apples to apples.

Benchmark 78

Benchmark B2C Surveys B2B 78

ShepHyken

JUNE 26, 2023

There is something here for every type of business, large and small, B2C and B2B. There is something here for every type of business, large and small, B2C and B2B. Manage each of those moments the right way, and the customer comes back.

Customer Service 38

Customer Service Customer centricity B2C Entertainment 38

Anexa BPO

FEBRUARY 17, 2023

In today’s competitive business world, customer experience (CX) has become a critical component of any successful business strategy. In the B2B space, CX is just as important as it is in the B2C space, and failure to provide a positive CX can result in lost business, negative word-of-mouth, and a damaged reputation.

B2B 52

B2B Bilingual agents Outbound sales B2C 52

Lumoa

MARCH 20, 2018

From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place. The situation when B2B CX was very distant from B2C CX has been rapidly changing.

Customer Experience 64

Customer Experience Journey mapping B2C B2B 64

customer sure

JUNE 19, 2022

You don’t need extra headcount, you just need to think through roles and responsibilities before you start collecting feedback, and to avoid resourcing bottlenecks you also need to make sure you don’t survey every customer at once. In high performing customer-centric companies, the feedback programme isn’t siloed.

Feedback 62

Feedback B2C Morale Customer centricity 62

C3Centricity

DECEMBER 1, 2020

According to Korn Ferry’s 2019 CMO Pulse survey, “As the champion of the customer, it is not surprising that CMOs cited customer centricity as their top strategic priority. In fact, even if you work in B2C I still believe you will find it useful for sparking new ideas in your thinking too. ” Why?

Marketing 71

Marketing Big data Customer centricity B2C 71

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. On the positive side, managers are typically engaged in closing the loop with dissatisfied survey participants.

B2B 62

B2B Feedback B2C Enterprise 62

Lumoa

FEBRUARY 6, 2018

Short termism is mostly the result of a product-centric and “numbers focused” culture, which inevitably results in a “race to the bottom”. Customer centricity is the answer, backed with a credible customer profitability lens that gives an alternative view to traditional product sales/market share KPIs.

Customer Experience 129

Customer Experience Customer centricity Education Consulting 129

C3Centricity

AUGUST 17, 2020

Up until the covid-19 virus hit across the globe, almost every single organisation, big or small, recognised the importance of satisfying their customers. But most of them were only giving lip service to customer-centricity and very few were actually going beyond voicing their opinions. CEI Survey. What do you think?

Customer centricity 63

Customer centricity Big data Airlines Marketing 63

Fonolo

SEPTEMBER 19, 2017

To that end, we’re always on the look-out for new industry research, studies, surveys and whitepapers. Our favorite chart: The State of Customer Service 2017. Methodology: “[we]… surveyed over 100 customer service leaders. This approach is simply unacceptable in the so-called age of customer centricity.

Call Center 89

Call Center Contact Center B2C Benchmark 89

delighted

SEPTEMBER 8, 2021

How important is it to transition from a reactive to an experiential customer service mindset? Every interaction you take in customer service – whether you’re responding to Net Promoter Score (NPS) surveys or you’re on a customer call – you are not just representing your department, you are representing your company.

Customer Experience 95

Customer Experience Healthcare B2C Sales 95

Customer Guru

MARCH 7, 2018

Sonia Bhatia Salmin, Ex-Head of Customer Experience at Piramal Pharma Solutions, shares her thoughts on the importance of CX, and how she led Piramal Pharma Solutions into becoming one of the most customer-centric pharmaceutical companies in India. It was here that I exactly understood what customer experience really is.

Customer Experience 65

Customer Experience Customer centricity Chief Customer Officer B2C 65

PeopleMetrics

MAY 12, 2022

Leaving their experience to chance is never wise— there are always steps you can take to simplify the customer's experience, anticipate their needs, or simply go above and beyond. What is customer experience, and how does it relate to mapping? List all touchpoints and customer actions. Using a Customer Journey Map.

Journey mapping 62

Journey mapping B2C Feedback B2B 62

PeopleMetrics

FEBRUARY 25, 2022

CX involves continually gathering feedback from all customers and allows for individual two-way communication to learn more and resolve issues. Market research is time-bound and focuses on specific strategic questions through surveying small samples of customers and one-way communication.

Customer Experience 71

Customer Experience Journey mapping Feedback Metrics 71

Nicereply

FEBRUARY 2, 2024

This will, in turn, will help you: Build stronger customer relationships Earn customer trust Improve customer satisfaction Happy and satisfied customers often become advocates who rave about your brand on social media and review sites. Excellent customer service is crucial to the success of an organization.

Education 59

Education Accountability Customer retention Journey mapping 59

ChurnZero

APRIL 12, 2019

Customer-centricity is a term that gets bounced around a lot, but what does it really mean? And even more, what can Customer Success teams do to contribute to their organization’s Customer Experience (CX) evolution? During this webcast we also learned: The key aspects of customer-centric business practices (e.g.

Customer centricity 14

Customer centricity B2B Surveys Feedback 14

GetFeedback

JULY 19, 2019

By next year, customer experience will outpace price and product as the most important differentiator for B2B customers. B2C customers, who already say it’s easier than ever to take business elsewhere, will follow. This is one of the reasons having a far-reaching Voice of the Customer (VoC) initiative is so important.

Airlines 123

Airlines Benchmark Surveys B2C 123

PeopleMetrics

MAY 4, 2020

Both to save that individual customer and make systemic changes that will result in better experiences for all customers ( and fewer recover alerts). For B2C companies with large numbers of customers, recover alert follow-up should be prioritized by the customer’s customer lifetime value (CLV).

Management 78

Management Customer centricity B2C Feedback 78

Kayako

JULY 30, 2018

After all, who better understands customers than someone who has been working with customers from the moment they are in their final stages of purchasing a product, to onboarding and through expansion and renewal opportunities. Wootric, WalkMe, and other survey platforms are great for this. However, it’s not that easy!

Marketing 50

Marketing Customer Experience Customer centricity B2C 50

ViiBE Blog

FEBRUARY 9, 2021

Structuring your business around the customer’s needs is paramount these days. By deploying frictionless, customer-centric field service management, your business will see an increase in customer satisfaction, boosted profits, and enhanced operational efficiency. billion USD by 2025.

Management 52

Management Customer centricity B2C CRM 52

TeamSupport

APRIL 26, 2019

Customer service is a concept that can mean many things to different businesses. At the heart of it all however, serving the customer is what keeps a business running. Gartner’s 2018 Customer Experience Survey found that two-thirds of a company’s competitive edge was predicated on the experience they delivered to their customers.

Customer Service 55

Customer Service B2B B2C Upselling 55

ClearAction

MAY 28, 2015

Perhaps it’s because of stats like: 90% of executives say that customer experience is central to their strategies , but a whopping 86% don’t expect to see a significant uplift in business results from it. Too much company-centered thinking and not enough customer-centric business management. See the math problem here?

Customer Experience 110

Customer Experience Journey mapping Surveys B2C 110

ChurnZero

JANUARY 4, 2024

“The landscape of customer success will shift significantly, with a heightened emphasis on commercialization,” says Growth Molecules founder and managing partner Emilia D’Anzica. It’s all about making our customer interactions smarter and more tailored – and I think that’s fantastic!”

Chief Customer Officer 52

Chief Customer Officer SaaS Best practices Journey mapping 52

ShepHyken

SEPTEMBER 7, 2023

He writes about designing a compelling customer experience process and training your team to implement it. The bar for providing a top-notch customer experience (CX) seems to be rising year after year, regardless of whether you operate in B2B or B2C. We’ll get into the specifics of customer success platforms later in this guide.

Customer centricity 330

Customer centricity B2C Feedback Upselling 330

Pointillist

MAY 23, 2018

How to Improve Customer Experience Using Journey Analytics. How to Create a Single Customer View to Deliver Better Customer Experience. Your Needs: Transform an organization to become more customer-centric. According to a recent Forrester survey, 88% of CX pros are doing customer journey mapping.

Analytics 90

Analytics Journey mapping Customer centricity Multichannel 90