Remove B2C Remove Customer centricity Remove Sales Remove Surveys
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5 Top Customer Service Articles of the Week 6-7-2021

ShepHyken

My Comment: Jeannie Walters is no stranger to this weekly roundup of the best customer service and CX articles of the week. Here she talks about how to conduct a customer interview. My take is that the interview is combining elements of a survey and focus group. Many of the same principles in a B2C loyalty program apply to B2B.

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How to be customer-centric in FMCG when you don't own the buying experience

Hello Customer

They had to meet two requirements to generate sales: penetrate the market sufficiently. In short, they need to actively think about their end consumer and convey a customer-centric message to their audience. One solution is to print a QR code on the packaging that leads to a survey. The old way of selling. A simple NPS?

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B2B Customer-Centric Strategies

Natalie Petouhof

Tweet Customer-centric strategies have been the mainstay of B2C companies like Amazon and Google. Industry-leading B2B companies increasingly respond to intensifying global competition by putting customer-centricity and experience at the heart of the strategy.

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How to be customer-centric in retail when you don't own the experience

Hello Customer

They had to meet two requirements to generate sales: penetrate the market sufficiently. In short, they need to actively think about their end consumer and convey a customer-centric message to their audience. One solution is to print a QR code on the packaging that leads to a survey. The old way of selling. A simple NPS?

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Getting Closer to The Customer

Anexa BPO

If “business” is the process of buying things, selling things and engaging with customers, CX is providing compelling experiences that make those customers want to engage with you, buy from you, and buy again. In order to really get this right, you need input from your customers. But let’s focus on B2B.

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B2B Has Its Own CX Challenges

Anexa BPO

In today’s competitive business world, customer experience (CX) has become a critical component of any successful business strategy. In the B2B space, CX is just as important as it is in the B2C space, and failure to provide a positive CX can result in lost business, negative word-of-mouth, and a damaged reputation.

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CX leader spotlight: Michael Bair, SVP of Customer Experience at FIGS

delighted

Can you tell us how you got started in customer experience? I spent my first seven years in sales at a Fortune 50 bank and then moved into customer service. When I first started in customer service, I thought to myself, “This is my calling, this is what I love doing.” When I was in sales, revenue was King.