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How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets

C3Centricity

As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). As companies strive to navigate the complexities of their respective markets, the learnings one can gain from examining the nuances of both B2B and B2C marketing become self-evident.

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Why You Must Address Customer Irrationality Before It’s Too Late

Beyond Philosophy

At British Telecom (BT), we were buying a CRM system. They are irrational in business-to-consumer (B2C) transactions and they are irrational in business-to-business (B2B) interactions also. With the CRM decision in BT, we did not set out to be irrational about it. We went with Company B’s CRM. However, we weren’t.

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Managing a B2C Breakup and 3 Ways to Win Them Back

Russel Lolacher

Are you taking the steps needed after a B2C breakup to keep the relationship alive? B2C Breakup Case Study. How to Bring B2C Back. Maintain a CRM tool — keep track of and maintain those relationships with a program integrated into your marketing, PR and customer service departments (even if it’s all one person).

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Guest Post: Transactional vs Relational Customer Service

ShepHyken

Studies have shown that customers who receive relational customer service are more likely to make repeat purchases. A customer relationship management (CRM) system keeps buyer information organized and accessible. This type of customer service focuses on building long-term relationships rather than simply completing a transaction. .

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Call Center optimization: Tools and best practices to increase performance

NobelBiz

Read Case Study Watch video What to Optimize to Boost Call Center Performance Agent Performance Optimizing agent performance is crucial for improving call center operations and, by extension, the customer experience. One of the primary advantages of CRM integration with contact center technology is call flow management.

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Are You Delighting Customers on an Emotional Level?

CSM Magazine

The study also reveals that the customers having positive emotions for certain brands are more likely to be loyal. Today, around 67% of B2C businesses use live chat for customer support and 73% to 81% of customers are fully satisfied. Use a CRM Tool. In short, CRM tools speed up the response time. Use Live Chat.

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Improving customer experience with a virtual agent

Talkdesk

From a recent study in Harvard Business Review , “The cost of a do-it-yourself transaction is measured in pennies, while the average cost of a live service interaction (phone, e-mail, or webchat) is more than $7 for a B2C company and more than $13 for a B2B company.”