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How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets

C3Centricity

As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). As companies strive to navigate the complexities of their respective markets, the learnings one can gain from examining the nuances of both B2B and B2C marketing become self-evident.

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Successful Customer Service is Personal

CCNG

Isn’t this the foundation of a CRM strategy? That, in turn, allows you to create more effective personal relationships. IT DOESN’T MATTER…B2C OR B2B. The constant debate about the differences in B2C or B2B are fruitless. Our intent should be to create profitable, personal relationships with all of our customers.

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Zoho CRM Phone Integration: How It Benefits Sales & Support Agents

JustCall

You can do all this and more with the Zoho CRM phone integration. Before we look at how the Zoho CRM integration can benefit your business, let’s understand why delivering a personalized experience is the name of the game today. Enter: Zoho CRM integration. What is Zoho CRM?

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Managing a B2C Breakup and 3 Ways to Win Them Back

Russel Lolacher

Are you taking the steps needed after a B2C breakup to keep the relationship alive? Could they be “your person”? Whether for the short- or long-term, this is the person you’re going to invest your time with. B2C Breakup Case Study. Do they show up when you need them? Are you still on good terms?

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Why You Must Address Customer Irrationality Before It’s Too Late

Beyond Philosophy

At British Telecom (BT), we were buying a CRM system. They are irrational in business-to-consumer (B2C) transactions and they are irrational in business-to-business (B2B) interactions also. With the CRM decision in BT, we did not set out to be irrational about it. We went with Company B’s CRM. However, we weren’t.

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Guest Post: Transactional vs Relational Customer Service

ShepHyken

Relational customer service aims to contribute positively to a customer’s relationship with the brand by providing a personalized experience. This information allows for a more personalized experience for each customer. . This is achieved by regularly interacting with customers and developing a personalization strategy.

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The Most Effective Communication Channels for Personalized Customer Service

aircall

This way, any representative who deals with them can quickly access this information and personalize the conversation accordingly. . Video calls are still valuable, though, especially when your customer service teams can’t meet with clients in person. We recommend using the latter for B2C interactions instead. . Video Call.