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Why You Must Address Customer Irrationality Before It’s Too Late

Beyond Philosophy

At British Telecom (BT), we were buying a CRM system. They are irrational in business-to-consumer (B2C) transactions and they are irrational in business-to-business (B2B) interactions also. With the CRM decision in BT, we did not set out to be irrational about it. We went with Company B’s CRM. However, we weren’t.

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Successful Customer Service is Personal

CCNG

Isn’t this the foundation of a CRM strategy? IT DOESN’T MATTER…B2C OR B2B. The constant debate about the differences in B2C or B2B are fruitless. Bob Azman is Founder and lead consultant for Innovative CX Solutions and a CCNG Academy member and regular contributor. We are all customers.

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Peter Lavers named as a Top Customer Service Influencer

Peter Lavers

As a business consultant and trusted adviser he has had the privilege of working with businesses around the world, engaging stakeholders to implement actionable improvements that make a difference to customer experience and value/efficiency. and is an IBM Futurist and SAS Collaborator. He doesn’t just write and blog, though!

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How to Develop and Implement a Customer Experience Strategy

Lumoa

Whether you work in B2B or B2C, CX is the sum of all thoughts, feelings, experiences and reactions the customer is left with. This means breaking the barriers around IT, CRM, digital marketing, branding, sales, customer service, and e-commerce. CX is the customers’ experience of the product or service itself.

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Part 3: Helping Companies Build Stronger Customer Relationships

TeamSupport

In November of this year, CIO Review will feature TeamSupport as a Top 20 CRM Solution. We serve companies in all different industries, from SMBs to enterprise—when many of our competitors have maintained their focus on B2C “ticketing.”

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Customer Experience Influencers You Must Follow – Part 2

Customer Guru

Continuing with our list (in alphabetical order) of customer experience (CX) influencers (experts, consultants, and authors), we are sharing a few names of leaders leaders that every CX enthusiast must follow and take inspiration from. She is a renowned expert on customer relationship management (CRM), customer service strategies, and ROI.

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How to Get Started with Customer Experience Management

CSM Magazine

If the pressure of keeping up with the demands of your industry has started to take its toll but you are frustrated by the amount of time and money such a commitment can eat away, here’s your starter kit that includes one CRM solution, one collaborative team and a few bits of sound advice. Your CXM Starter Kit. But is it expensive?