CSM Magazine

MAY 16, 2023

More businesses are recognising the value of outstanding customer service. In fact, 88% of companies now prioritise customer experience in their contact centres. This confirms that quality customer service and brand recognition go hand in hand.

B2B 52

B2B Customer Support outsourcing Customer centricity 52

Satrix Solutions

FEBRUARY 12, 2020

Over the past few years, appreciation for B2B Customer Experience programs has grown stronger across board rooms thanks to business leaders who have successfully aligned their company’s marketing, sales, and customer success strategies around the needs and preferences of customers.

B2B 78

B2B Feedback Consulting Consulting 78

Influitive

MAY 30, 2019

If you work in B2B, then you probably hear the terms “customer-obsessed,” “customer-centric,” and even “customer-powered” used interchangeably on a day-to-day basis. The post 7 Steps For Taking Your Organization From Customer-Centric To Customer-Powered appeared first on Influitive.

Customer centricity 73

Customer centricity B2B Enterprise Marketing 73

Satrix Solutions

SEPTEMBER 17, 2020

Customer feedback is a lifeline for your organization. With a clear line of sight into the evolving needs and expectations of your customers, you are better positioned to get ahead of the competition and build a strong reputation as a customer-centric organization. My question was, who is the customer?

Feedback 78

Feedback B2B Accountability Customer centricity 78

Totango

JULY 24, 2020

Client expansion is the bird-in-the-hand approach to B2B enterprise growth. The digitization of business has changed the way SaaS and subscription enterprises derive value from their customers and given rise to a mutually beneficial model. Leverage Voice of Customer Feedback. Leverage Voice of Customer Feedback.

B2B 62

B2B Enterprise Best practices Upselling 62

ShepHyken

FEBRUARY 18, 2022

This week we feature an article by Anand Subramanian, a content writer from Freshflows , a product management app for B2B SaaS product teams. He shares how to improve the SaaS customer experience to encourage customer loyalty. It’s easy to miss the new B2B buyer demands. Deconstruct internal silos . For example.

SaaS 176

SaaS Customer Experience B2B Feedback 176

Totango

MAY 5, 2020

These businesses will be well-situated to speak to, lead, and ultimately retain customers through customer retention strategies in B2B like the following: Re-evaluate Current Digital Engagement Strategy Make Use of Key Engagement Metrics Personalize Communication Foster Lasting Relationships.

Customer retention 62

Customer retention B2B Enterprise Metrics 62

ChurnZero

MARCH 29, 2019

How Best to Create a B2B Survey. You may think when looking for clear feedback from clients in the B2B sphere, it can be simple enough to directly ask for an assessment of the products or services you are providing. Checking in on customer service objectives? How Customer Success Can Catalyze Customer-Centric Change.

B2B 73

B2B Surveys Customer centricity Construction 73

PeopleMetrics

JUNE 22, 2015

Email is still a smart and useful method of communication in the B2B sales world. is a great predictive sales technology that helps you understand how your buyers feel throughout the B2B sales experience. It sends a simple feedback form to your prospects immediately after key interactions in your sales cycle.

B2B 99

B2B Sales Management Customer centricity 99

PeopleMetrics

AUGUST 27, 2015

Selling in the business-to-business (B2B) space is complicated. In fact, if you watch a B2B sales manager for any length of time, there’s a 97.4% A B2B sales manager’s job is essentially to coax a prospect into buying a problem-solving machine. Start customer feedback management in the area with the most glaring need.

B2B 111

B2B Customer Experience Sales Feedback 111

Interaction Metrics

JUNE 21, 2023

Market researchers generally provide the option for customer anonymity so that respondents who might otherwise feel embarrassed or fear reprisal can answer honestly. In the context of sensitive employee feedback like DEI surveys and engagement surveys, most researchers consider the option for anonymity to be essential. Register here !

Surveys 62

Surveys B2B Feedback Customer centricity 62

Customer Guru

MARCH 13, 2018

At Customer Guru, we believe that Customer Experience (CX) should be the number one priority for all the Indian businesses so that they become more sustainable and successful globally. Thus, we are on a mission to spread this awareness, inspiring and guiding professionals to adopt and inculcate a customer-centric approach.

Customer centricity 71

Customer centricity B2C Healthcare Feedback 71

Help Scout

JUNE 5, 2019

It’s likely not a surprise to you that putting your customer first is good for business. But building a customer-centric marketing strategy for your business can be difficult. The good news is that putting in the work to deliver customer-centric marketing pays off. What is customer-centric marketing?

Customer centricity 40

Customer centricity Marketing Feedback Customer advocacy 40

PeopleMetrics

JUNE 26, 2015

Costco managed that lack of stress handily, and the experience offers four lessons, each of which can benefit your own business’s trek to customer centricity. Their brand, corporate mythos, and customer advocacy played a large part in my stepping through their sliding glass door in the first place. A Last Note About Value.

Customer centricity 102

Customer centricity Customer advocacy Employee engagement B2B 102

CustomerSuccessBox

SEPTEMBER 15, 2021

In simple words, SaaS customer success expert Lincoln Murphy says, Customer success is simply ensuring that your customers achieve their Desired Outcome through their interactions with your company. The competition is growing in the SaaS industry and customers now have many choices. Customer Retention.

outsourcing 52

outsourcing B2B SaaS Feedback 52

ShepHyken

MAY 28, 2023

by Tom Wormald (CustomerThink) Businesses talk a big game about customer needs, specifically the ways their particular products can meet those needs. We call this the ‘customer centric’ approach which puts the customer ‘at the heart of everything a business does’. I refer to this as a hospitality mentality.

Customer Service 162

Customer Service Customer centricity B2C Government 162

SmartKarrot

APRIL 4, 2022

Customer-centricity is important for any organization’s culture. Customer-centric DNA means the person needs to have the qualities or features that fundamentally keep the customer at the center of every action. A customer-centric DNA is when the focus of your company is customer success.

Customer centricity 10

Customer centricity SaaS B2B Employee engagement 10

Kayako

DECEMBER 6, 2018

When collected and implemented properly, customer feedback can help improve your product and the services that support it. Learning of how customers perceive your business is critical to building a customer-centric culture that strives to provide the best possible experience for prospects and customers alike.

Feedback 69

Feedback Surveys B2B Personalization 69

ProProfs Blog

MARCH 1, 2019

Check out her insights into customer support. How to create a customer-centric business? When a business is customer-centric, it implies the customer is at the heart of everything the company does. Decisions are made with the customer’s best interests in mind. How will this impact the customer?

Customer Experience 147

Customer Experience Journey mapping Customer centricity Multichannel 147

Totango

JANUARY 14, 2020

The customer success (CS) team is in charge of engaging current customers and ensuring they have a positive experience. When properly structured, the CS team can grow revenue and, prevent churn while deepening customer loyalty. Spot customer advocates: The CS team should also look for star customers.

Enterprise 63

Enterprise B2B Finance Sales 63

Answer Dash

OCTOBER 15, 2018

Our team at BrightTALK recently had a chance to interview a number of marketing professionals and get their thoughts and predictions about some of the key trends in B2B marketing. Prospects and customers need to be addressed through multiple touchpoints, using the appropriate content and delivered through the right channels at the right time.

B2B 76

B2B Marketing Customer Experience Benchmark 76

GetFeedback

AUGUST 14, 2019

Let’s look at several ways to improve your Customer Satisfaction Score (CSAT). I’m going to assume you know that you must act on the feedback you’re getting from customers — and are already doing so. You are acting on the feedback, right?!). Design a customer-centric culture. FREE TOOL: CSAT CALCULATOR .

Journey mapping 155

Journey mapping Surveys Customer centricity Feedback 155

Totango

JANUARY 22, 2024

Customer success will be the C-suite partner for growth The current enterprise B2B environment is marked by fierce competition, complex stakeholders, and an urgency to demonstrate end-to-end value to both customers and the business.

Enterprise 94

Enterprise SaaS Engineering Technical Support 94

Influitive

MAY 30, 2019

The post 7 Steps for Taking Your Organization From Customer-Centric to Customer-Powered appeared first on Influitive.

Customer centricity 40

Customer centricity Enterprise B2B Marketing 40

Totango

JULY 13, 2021

Strategy for customer success growth has changed as commerce has gone digital and big data has made marketing and sales customer-centric. Tell people about your business, get them in the store, sell them things, then look for more customers. Elements that Drive Customer Success Growth.

Customer centricity 100

Customer centricity B2C Enterprise Upselling 100

Satrix Solutions

NOVEMBER 28, 2018

And, they are asking for feedback during networking events. What do your customers share about their experiences with your company? The numbers speak for themselves: 84% of B2B buyers are now starting the purchasing process with a referral. The Value of Happy Business-to-Business (B2B) Customers.

B2B 60

B2B Customer centricity Feedback Advertising 60

TeamSupport

FEBRUARY 1, 2024

In the realm of customer support software solutions, TeamSupport stands out for its comprehensive approach to managing the entire post-sale customer experience. This platform is designed with customer-centric organizations in mind, aiming to help them cultivate strong relationships with their customers.

Customer Support 52

Customer Support Customer centricity First call resolution outsourcing 52

Comm100

JANUARY 17, 2024

Leaning into automation is not just about keeping up with technological trends; it’s about strategically adapting to a new era of customer service. Look at metrics such as response time, resolution rate, and customer satisfaction. This balance is at the heart of modern customer service.

Customer Service 74

Customer Service Chatbots Customer centricity Feedback 74

Nicereply

NOVEMBER 27, 2023

According to a study by Harvard Business Review , even a modest increase in customer satisfaction can result in a significant uptick in revenue. For customer experience professionals, understanding the monetary impact of CSAT is crucial for securing buy-in from executives and justifying investment in customer-centric initiatives.

Metrics 59

Metrics Surveys Analytics Feedback 59

Lumoa

JUNE 14, 2023

Its lean and straightforward formula for measuring customer contentment has made this metric a veritable “gold standard” in the customer experience space. According to CustomerGauge’s 2022 report , NPS sports an impressive 41% trust rating among B2B businesses – higher than any other rating system of its kind!

Customer centricity 83

Customer centricity Airlines Metrics Feedback 83

Nicereply

NOVEMBER 23, 2023

Reduced Churn: Research from Esteban Kolsky highlights that 67% of customer churn is preventable if the concern was resolved at the first engagement. Addressing satisfaction proactively keeps customers onboard. It’s a clear indication that customers value their voice and want to be heard.

SaaS 59

SaaS Feedback Brand ambassadors B2B 59

Satrix Solutions

JANUARY 29, 2021

I think we would all agree – customer surveys are everywhere. Despite such prolific use of surveys as a central component of customer experience programs, many B2B companies are failing to maximize their return on investment. I often call this where the rubber meets the road in customer experience programs.

Scripts 78

Scripts Surveys Feedback Customer centricity 78

ShepHyken

JUNE 26, 2023

There is something here for every type of business, large and small, B2C and B2B. My Comment: Do you have a CAB (Customer Advisory Board)? Imagine a meeting with various customers sharing their feedback at a level that is far beyond a traditional focus group.

Customer Service 39

Customer Service Customer centricity B2C Entertainment 39

ProProfs Blog

MARCH 1, 2019

Check out her insights into customer support. How to create a customer-centric business? When a business is customer-centric, it implies the customer is at the heart of everything the company does. Decisions are made with the customer’s best interests in mind. How will this impact the customer?

Journey mapping 60

Journey mapping Customer Service Customer centricity Multichannel 60

CustomerSuccessBox

APRIL 19, 2022

One of the key drivers for growth in the B2B SaaS industry is the customer success based business models. So, as an enterprise, you’d require an ‘ Enterprise Customer Success Management ‘ system in place! It is a real game-changer to get constant feedback from the actual end-user. Computational CSM.

Enterprise 52

Enterprise Management B2B SaaS 52

Global Response

JULY 28, 2023

Building Strong Customer Relationships In order for customers to come back to your brand again and again, they need to feel connected to your brand in some way—to believe that your brand knows them, cares about them, and understands them and their needs. Establish trust and credibility with customers. How do you do this?

Customer retention 62

Customer retention Contact Center outsourcing Feedback 62

CSM Magazine

JULY 22, 2021

Richardson’s definition, while revolutionary for its day, has become commonplace in today’s customer-centric world and has made the move from residing purely on the side of B2C to encompassing the B2B sphere too. Gone are the days of static one-sided advertising that speaks at the customer.

Advertising 98

Advertising SaaS B2C Engineering 98