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Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. I have added my comments about each article and would like to hear what you think too. This article includes five ways to manage the VIP experience, and of course, there’s technology, personalization, and more.

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Be Warned: You Can’t Rely On Big Data!

Beyond Philosophy

Journey analytics seeks to improve customer experience by collecting data at each point on a customer’s journey and mapping customers’ paths – whether they lead to a purchase or not. And linking data points throughout a journey is a step in the right direction. But I have a big problem with Big Data.

Big data 284
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5 Top Customer Service Articles for the Week of July 1, 2019

ShepHyken

Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. Is Customer Service The Same As Customer Experience? Here are my top five picks from last week.

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Deploying Big Data to Improve The Purchase Experience

CSM Magazine

Customer experience covers every stage of the consumer process – from discovery right through to purchase and then retention. Fine-tuning this part of your customer experience is best achieved through the use of big data. Using modern data.

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Guest Blog: 5 Ways To Leverage Technology For A Better Customer Experience

ShepHyken

This week we feature an article by Rahul Varshneya whos writes about how technology innovations are continuously improving the customer experience. This Maya Angelou quote fits perfectly when talking about the factors responsible for positive brand customer service. Customer experience has not been left behind.

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Guest Blog: How Does AI Marketing Help Drive Customer Engagement?

ShepHyken

This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Artificial intelligence marketing (AIM) is an innovative way for marketers to bridge the gap between data science and execution.

Marketing 490
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8 Customer Experience Tools for IT Companies

CSM Magazine

Customer experience is all about how the customer perceives the journey of doing business with you, which is made up of many touch points. Freshdesk (customer helpdesk software). Freshdesk is one of the best customer experience tools for IT companies. Zendesk (customer support software).