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Guest Post: The Biggest Value Driver That is Not on Your Journey Map

ShepHyken

This week, we feature an article by Zhecho Dobrev, leading principal consultant at Beyond Philosophy and author of The Big Miss: How Organizations Overlook the Value of Emotions. He shares the value that customer emotions bring to a company. Where do customer relationships feature on those journey maps?

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5 Rules for Managing Your Customer Experience in Business-to-Business

Beyond Philosophy

Recognize that customer emotions apply. Manage different customers differently. When we did some analysis, we found that the sales team knew 80 percent of their revenue came from 20 percent of their accounts. In essence, this strategy was the sales team’s response to managing too many accounts at one time.

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How To Use Your Customer’s Emotions to Get What You Want

Beyond Philosophy

The idea I often share is that customer emotions influence over half of your Customer Experience. However, just knowing customers are emotional doesn’t help your business….unless How your customers feel about your experience is the most significant factor to your Customer Experience success.

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5 Reasons Your KPIs Are Hurting Your Customer Experience

Beyond Philosophy

Too many organizations are still not rewarding Customer Experience improvement because they don’t measure it. Despite understanding, many organizations still reward on operationally focused Key Performance Indicators (KPIs) like sales and productivity. Focusing on rewarding these, however, is not conducive to Customer Centricity.

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Watch A Great Emotional Ad That Is Critically Acclaimed

Beyond Philosophy

Furthermore, they will donate all the proceeds from the sales of these commemorative chocolate bars to The Royal British Legion, a charity in Britain that addressed the social and emotional necessities of current and past members of the British Armed Forces and their families. Follow Colin Shaw on Twitter @ColinShaw_CX.

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JustCall X Salesforce: The Only Superpower That Your Team Needs

JustCall

If there’s one thing that sales teams hate, it’s leaving money on the table. They try to take notes while on customer calls and then struggle to add those notes/summaries to your CRM. Sales and support managers can easily understand team bandwidth with live call monitoring. “So And yet, it happens all the time.

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How is Your Business Dealing with the Paradox of Choice?

Beyond Philosophy

Wine stores play music to put their customers in a happy and relaxed mood. Research shows that classical music boosts wine sales the most, but an experiment showed that playing French or German music can have a huge boost on the sales of the wines originating from that country. www.winepleasures.com. 29 July 2011.