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Guest Blog: Understanding the Impact of Competitive Benchmarking Programs

ShepHyken

This week we feature an article by Daniel Bakst who explains why competitive benchmarking is key to better serving your customer base. – Shep Hyken. Brands in any industry can benefit from a competitive benchmarking program because the information collected can have a direct impact on the Customer Experience platform you produce.

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A beginner’s guide to benchmarking customer effort with Tethr

Tethr

In this guide, we’ll cover the basics of that new feature: benchmarking for customer effort. What is benchmarking for customer effort? Benchmarking, by itself, is probably a familiar concept for astute readers. So, what is benchmarking for customer effort? How Tethr’s benchmarking feature works. It’s all science.

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Sentiment Analysis: Analyze Customer Sentiment in Real-Time

JustCall

With personalization as a critical priority, they have adopted new-age solutions like sentiment analysis software to map to the new consumer trends. If you and your team members are in the support department, customer sentiment analysis could possibly be the biggest growth driver for you. What is Sentiment Analysis?

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Why Customer Experience is Important to Marketing

Satrix Solutions

As the marketing leader in your organization, you’ve likely been asked to play a pivotal role in the customer experience (CX). And marketing is taking the baton by gathering actionable insight through a range of voice of the customer programs to create positive brand experiences and stand apart from the competition. I’ll outline why.

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How to Strategically Compete Against Your Peers… And Yourself

Beyond Philosophy

Marketers are always looking to optimize their perceived customer value proposition, and to improve the elements of transactional and relationship experiences needed to deliver that value. The methods used to understand competitors most often involve one or more approaches to benchmarking. Michael Lowenstein, Ph.D.,

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7 Strategies to Benchmark SaaS Customers to Success

Amity

Customer benchmarking — the practice of identifying where a customer can improve or is already doing well by comparing to other customers – helps Customer Success Managers to deliver unique value to their customers. I’ve found that SaaS vendors use seven distinct strategies to empower CSMs with customer benchmarking.

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How E-Commerce Market Intelligence Leverages Data to Increase Sales

JustCall

One of the best ways to do this is to employ eCommerce market intelligence. The Benefits of E-Commerce Market Intelligence. eCommerce market intelligence helps make fast decisions because of data and analytics based on real-time insights. Such information and analysis overcome common thinking biases. Accurate Choices.

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