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Forget Everything You Think You Know. This is How to Create Loyal Customers

Beyond Philosophy

People ask me a lot if there is a difference between experiences and creating customer loyalty when you are a business-to-business (B2B) organization as opposed to a business-to-customer (B2C) one. Is it possible to treat B2B and B2C similarly? Make a Deposit in the Customer’s Emotional Bank Account.

Banking 195
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Chatbots – Reigniting the Spark in B2C Engagement

Aspect

While voice will always have its place in B2C engagement , customers frequently prefer to interact with businesses the same way they do in everyday life, through messaging apps, SMS and social media. These early adopters will implement chatbot technology and provide customers with information beyond the status of their accounts.

B2C 87
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Eliminating Experience Pain Points, and Creating Customer Satisfaction: Is This Ever Enough?

Beyond Philosophy

And, this perspective got me to thinking: Irrespective of B2B or B2C industry, is the fundamental meeting of basic customer expectations, such as a pain-free transactions or experiences, ever sufficient to drive loyalty behavior? It’s understandable why TD Bank’s marketing takes this approach to value.

B2C 231
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Eliminating Experience Pain Points, and Creating Customer Satisfaction: Is This Ever Enough?

Beyond Philosophy

And, this perspective got me to thinking: Irrespective of B2B or B2C industry, is the fundamental meeting of basic customer expectations, such as a pain-free transactions or experiences, ever sufficient to drive loyalty behavior? It’s understandable why TD Bank’s marketing takes this approach to value.

B2C 231
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6 Top Chatbot Examples: AI Customer Service Bots in Action

Comm100

Industry: Banking and finance. A chatbot is the ideal companion to a home buyer’s journey with a bank. The bot can even provide personalized service to the bank’s clients. For more examples and inspiration of how chatbots can be deployed in banking, take a look at the Top 15 Ways for Banks to Use Chatbots.

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4 Ways to Use Technology for the Best Customer Service and Satisfaction

CSM Magazine

Whether you run a B2B or B2C business, one thing remains an undeniable fact: Customers are always right if their concerns are true and the expectations are realistic. Take into account that you don’t have to use all. No need to hurt their feelings if you want them to stay loyal to your brand.

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Six Benefits of Co-creating your own Customer Management Model

Peter Lavers

Systemic is defined as “of or relating to a whole system, especially as opposed to a particular part”, which in business infers a holistic approach, taking into account all the variables and soft/hard factors that affect the desired commercial and experiential outcomes.