The 2021 Marketing Game Plan Shift – From “Buying From” to “Buying Into”
Beyond Philosophy
FEBRUARY 1, 2021
This trend is evident in many reports that I’ve come across recently: Accenture Strategy’s Global Consumer Pulse Survey 2019 revealed: that 65 % of consumers want businesses to take a stand on issues that are close to their heart. The year the company put that ad (2011), revenue grew by about 30% and a further 75% between 2013 and 2018.
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