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The 2021 Marketing Game Plan Shift – From “Buying From” to “Buying Into”

Beyond Philosophy

This trend is evident in many reports that I’ve come across recently: Accenture Strategy’s Global Consumer Pulse Survey 2019 revealed: that 65 % of consumers want businesses to take a stand on issues that are close to their heart. The year the company put that ad (2011), revenue grew by about 30% and a further 75% between 2013 and 2018.

Marketing 369
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Top 5 Customer Service & CX Articles for Week of March 18, 2024

ShepHyken

KCI Survey: Swifties, the BeyHive and BravoCon Demonstrate the Power of Superfans by Alicia Esposito (Retail TouchPoints) “Brand fans” are definitely loyal customers, but not all loyal customers are brand fans — and for many marketing and brand teams, driving relevance and impact means activating and leveraging those brand fans and superfans.

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100+ Customer Experience Stats to Prepare for 2023

CCNG

Bain, 2005) 87% of marketers say they are delivering engaging customer experiences. Martech Alliance, 2021) Nearly half (48%) of survey respondents said the customer experience they deliver falls below or significantly below their customers’ expectations. Oracle, 2011) Customers who had a very good experience are 3.5x

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Guest Post: Customer Experience: Expectation vs. Reality

ShepHyken

This week we feature an article by Tanya Ahmed, a Digital Marketer of Vantage Circle , a cloud-based employee engagement platform. Companies failing to meet good customer experience lose out on their customers ( American Express Survey 2011 ). Use customer surveys to improve customer insight and offerings. .

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Women Want Social Responsibility from Their Brands

Beyond Philosophy

The Nielsen Global Survey discovered a new way one could differentiate their brand and evoke positive emotions from its female Customers: through promoting their social responsibility programs. This percentage represented an increase of 10% over the previous three years (45% global average in 2011).

Surveys 274
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The Evolving Scope of B2B Marketing: It’s All About Customer Experience

Answer Dash

Our team at BrightTALK recently had a chance to interview a number of marketing professionals and get their thoughts and predictions about some of the key trends in B2B marketing. Now more than ever, marketers have a variety of new and traditional options in their toolboxes.

B2B 76
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Your Ultimate Guide to Brand Perception

ProProfs Blog

Consider these crucial statistics: Accenture survey shows that 66% of customers value transparency as one of the most attractive qualities in a brand. According to a PWC survey , 63% of customers look forward to a good customer experience before making a purchasing decision. Read more: How to Use Surveys for Content Marketing?

Surveys 167