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Top 5 Customer Service & CX Articles for Week of March 18, 2024

ShepHyken

KCI Survey: Swifties, the BeyHive and BravoCon Demonstrate the Power of Superfans by Alicia Esposito (Retail TouchPoints) “Brand fans” are definitely loyal customers, but not all loyal customers are brand fans — and for many marketing and brand teams, driving relevance and impact means activating and leveraging those brand fans and superfans.

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Act Like an Owner – Revisited!

ShepHyken

I originally wrote about this in 2011 and shared the story of an 18-year-old server at a pizza restaurant who took so much pride in his work that the guests thought he owned the restaurant. During the meeting, an executive asked, “How much market share do you think you can get?”

Sales 254
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How to Turn Social Media Customer Service into a Marketing Strategy

ShepHyken

Earlier this month I attended Social Media Marketing World , the largest conference on social media marketing in the world. It blurs the lines between customer service, marketing, and even sales. Push Value-Added Content : A good content marketing campaign is one of the strongest ways to deliver a better customer experience.

Marketing 217
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Guest Blog: Why Convenience is a Key Differentiator in CX

ShepHyken

Similarly, as far back as 2011, RightNow’s 2011 Customer Experience Impact Report found that 55 percent of consumers said that easy access to support and information can make them fall in love with a brand. Corner markets and convenience stores aren’t just competing with the big-box superstores, they flourish.

Chatbots 284
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The Framework You Need to Survive in Retail

Beyond Philosophy

A Customer Experience focus is a necessity of survival in today’s hyper-competitive and disrupted retail market. Professor Kahn co-hosts a weekly program on Sirius XM Channel 132 called “Marketing Matters.” Baker Retailing Center from 2011 to 2017, where she witnessed retail chaos firsthand.

Benchmark 357
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IntouchCX Acquires Mexico-Based Contact Center Beliveo

24-7 InTouch

“This new acquisition will expand our client capabilities in Mexico, strengthen our leadership in the region, and continue our successful path towards growth in new markets globally.” Beliveo was founded in 2011, and has a focus on providing scaled operations to global brands from Mexico.

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Guest Post: Customer Experience: Expectation vs. Reality

ShepHyken

This week we feature an article by Tanya Ahmed, a Digital Marketer of Vantage Circle , a cloud-based employee engagement platform. Companies failing to meet good customer experience lose out on their customers ( American Express Survey 2011 ). Use cross-channel marketing to deliver connected brand experiences.?