article thumbnail

Top 5 Customer Service & CX Articles for Week of March 18, 2024

ShepHyken

KCI Survey: Swifties, the BeyHive and BravoCon Demonstrate the Power of Superfans by Alicia Esposito (Retail TouchPoints) “Brand fans” are definitely loyal customers, but not all loyal customers are brand fans — and for many marketing and brand teams, driving relevance and impact means activating and leveraging those brand fans and superfans.

article thumbnail

Guest Post: Customer Experience: Expectation vs. Reality

ShepHyken

Companies failing to meet good customer experience lose out on their customers ( American Express Survey 2011 ). Use customer surveys to improve customer insight and offerings. . Estimations show that about 78% of consumers on a transaction did not choose to make an intended sale. . Try to avoid being transactional.? .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Would Consumers (Really) Spend More For Better Service?

Beyond Philosophy

Overall, RightNow found that 86% of consumers would spend more for a better customer experience (CEI Report, 2011, RightNow). After this positive result, 31% of consumers said they purchased more from the retailer. and nine other countries. The study explored attitudes and preferences toward customer service.

Airlines 400
article thumbnail

Who is the Right Customer: Decisions for Managing Customer Surveys

ClearAction

Who is the Right Customer: Decisions for Managing Customer Surveys Lynn Hunsaker. Symantec has discovered that each page turn in a survey is a leaky pipe for survey abandonment, so they limit their survey to four pages containing only key drivers of Net Promoter, emphasizing customer-centric questions.

Surveys 59
article thumbnail

Stop Making Excuses! COVID Isn’t the Reason Customer Experiences Are Declining, This Is…

Beyond Philosophy

Not only that, but a recent report from the American Customer Satisfaction Index (ACSI) suggests that only 30 percent of companies tracked by ACSI improved their score—since 2011. Complete this short survey. That means that 70 percent of companies either had flat results or saw a decline in customer satisfaction.

article thumbnail

Sigma Connected Recognised as a Top UK Employer by the Sunday Times

CSM Magazine

Business outsourcing provider Sigma Connected has been named as one of the UK’s top employers in this year’s prestigious The Sunday Times Best Places to Work survey. The Sunday Times survey is widely respected but also hugely important as it is based on comments from our employees across a range of areas.

article thumbnail

Survey Data Shows Call-Back Popularity Growing

Fonolo

At Fonolo, we’ve been preaching about the benefits of call-backs for many years, and survey data shows that the industry is responding as the percentage of call centers offering this option continues to grow. Since 2011, the report has included questions about virtual queuing / call-backs.

Surveys 64