ShepHyken

MARCH 18, 2024

KCI Survey: Swifties, the BeyHive and BravoCon Demonstrate the Power of Superfans by Alicia Esposito (Retail TouchPoints) “Brand fans” are definitely loyal customers, but not all loyal customers are brand fans — and for many marketing and brand teams, driving relevance and impact means activating and leveraging those brand fans and superfans.

Customer Service 198

Customer Service Government Customer centricity Customer Experience 198

ShepHyken

SEPTEMBER 10, 2021

This week we feature an article by Tanya Ahmed, a Digital Marketer of Vantage Circle , a cloud-based employee engagement platform. She writes about what customers expect from companies in 2021 and what they actually get. Companies failing to meet good customer experience lose out on their customers ( American Express Survey 2011 ).

Customer Experience 246

Customer Experience Advertising Employee engagement Sales 246

Beyond Philosophy

JULY 9, 2015

I regularly beat the drum of evoking the right emotions from your Customers with your Customer Experience and brand promise. The Nielsen Global Survey discovered a new way one could differentiate their brand and evoke positive emotions from its female Customers: through promoting their social responsibility programs.

Surveys 274

Surveys Customer centricity Marketing Customer Experience 274

Answer Dash

OCTOBER 15, 2018

Our team at BrightTALK recently had a chance to interview a number of marketing professionals and get their thoughts and predictions about some of the key trends in B2B marketing. Now more than ever, marketers have a variety of new and traditional options in their toolboxes.

B2B 76

B2B Marketing Customer Experience Benchmark 76

Etech GS

AUGUST 21, 2019

Customers’ perception of products or services. Through the use of research methods such as focus groups, interviews and surveys, data collectors gather statements in customers’ own words about how the inbound call center services the company offers should meet their needs. . • Hierarchical ranking of those needs. •

Sales 61

Sales Customer Experience Call Center Customer retention 61

CCNG

OCTOBER 19, 2022

Only 8% of their customers agreed. Bain, 2005) 87% of marketers say they are delivering engaging customer experiences. of CMOs agree or strongly agree that amazing customer experiences provide a powerful competitive advantage. Oracle, 2011) Customers who had a very good experience are 3.5x

Customer Experience 195

Customer Experience Journey mapping Metrics Surveys 195

Feedback

NOVEMBER 24, 2016

For businesses, this means managing people’s experience and dealing with massive amounts of customer feedback about your company, products, and services. Today’s customers share blog posts, write online reviews and ratings, and generate unprompted conversations on all kinds of sites and apps. . Studies of the U.K.

Customer Experience 53

Customer Experience Management Feedback Surveys 53