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Why Nostalgia is Not Just a Thing of the Past But the Present

Beyond Philosophy

For example, at our global Customer Experience consultancy, we take clients on study tours. This toy story example poses an interesting question that we asked during a recent podcast : What place does nostalgia have in your Customer Experience? For example, the entertainment industry thrives on it.

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It’s all about context stupid! Why most businesses fail to take this into account

Beyond Philosophy

When I started working in Customer Experience in 2001, people hadn’t thought about the experience economy, the customer experience, or anything else in this area. For example, we were working for one of the cellular phone companies in the States. I deal with this problem often in my consultative role.

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Watch Out! We Are In Danger of Repeating the Same Mistakes We Did Last Year

Beyond Philosophy

In some ways, I was riding the crest of CX, founding my global CX consultancy, Beyond Philosophy, twenty years ago and writing seven books on the subject over the past two decades. . For example, CRM was the word of the day back at the turn of this century. I am using the wave metaphor, but what I mean is a change of focus.

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Lesson #2: CX Measurement Is Hot, But It's Not What You Think It Is

PeopleMetrics

A consulting firm mentioned in the introduction, Forrester , coined a third term: customer feedback management (CFM). In this example, VoC would reveal negative customer sentiment immediately, allowing the telecommunications company to course-correct. The following is an excerpt from Listen Or Die by Sean McDade, PhD.

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Best Practices in Communications to Improve Employee Experience

PeopleMetrics

Here are five tips for managers who hope to establish healthy team communication to spur a customer-centric culture in 2020: Set a good example. Set a good example. To set a good example, communicate and do it often. Conduct a communication audit. Encourage team members to be grateful & enthusiastic about their work.

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Lesson #7: CX Is NOT The Same As Customer Service. Know The Difference.

PeopleMetrics

For example, let’s say a customer is getting broadband internet services installed at her home. He founded PeopleMetrics in 2001 and is the architect of the company’s customer experience management (CEM) software platform. At PeopleMetrics, we use an exercise called touchpoint mapping to help our clients distinguish between CX and CS.

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Lesson #10: B2B VoC and B2C VoC Are Completely Different

PeopleMetrics

For example, in the airline industry, customers with the highest CLV are frequent fliers. He founded PeopleMetrics in 2001 and is the architect of the company’s customer experience management (CEM) software platform. Have questions about a B2B or B2C VoC program? Contact PeopleMetrics: About the Author. Sean holds a Ph.D.

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