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#CXSecrets: Collecting Feedback IS a Touchpoint

PeopleMetrics

Your website, call center or storefront are all examples of possible customer touchpoints. Numbers aside, though, companies often tend to overlook one vital touchpoint when conducting these mapping exercises: the touchpoint of asking their customers for feedback. Optimizing the feedback collection experience.

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Lesson #2: CX Measurement Is Hot, But It's Not What You Think It Is

PeopleMetrics

A consulting firm mentioned in the introduction, Forrester , coined a third term: customer feedback management (CFM). VoC, on the other hand, provides daily customer feedback that allows the organization to discover that the feature was a favorite in real time and that customers value it as part of their daily experience.

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If you want a consistent experience across all touchpoints, you must ask for customer feedback at each one

PeopleMetrics

Native Mobile App: refers to customers who download a company’s iOS or Andriod app, and feedback is gathered about their experience with it. Gathering omnichannel feedback. You can gather feedback from these five channels in various ways. Or you can gather feedback via methods that are channel specific. Conclusion.

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Best Practices in Communications to Improve Employee Experience

PeopleMetrics

Here are five tips for managers who hope to establish healthy team communication to spur a customer-centric culture in 2020: Set a good example. Set a good example. To set a good example, communicate and do it often. Employee feedback is vital to effective communications. Conduct a communication audit. About the Author.

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Lesson #10: B2B VoC and B2C VoC Are Completely Different

PeopleMetrics

So how do B2C companies choose which customers to follow up with when they receive negative feedback, given the high volume of responses? For example, in the airline industry, customers with the highest CLV are frequent fliers. Each relationship and each interaction provide touchpoints for VoC feedback in B2B. Sean holds a Ph.D.

B2C 122
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Lesson #7: CX Is NOT The Same As Customer Service. Know The Difference.

PeopleMetrics

For example, let’s say a customer is getting broadband internet services installed at her home. Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. He founded PeopleMetrics in 2001 and is the architect of the company’s customer experience management (CEM) software platform.

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5 Recommendations for Reopening your VoC Program

PeopleMetrics

It’s important that customers feel like they can provide feedback on their overall experience, even during these times. Use the open-ended feedback from your NPS Safety question to eventually add other questions about safety to your survey. Did anyone deliver exceptional service? What did they do? Gearing up to reopen?

Surveys 121