article thumbnail

It’s all about context stupid! Why most businesses fail to take this into account

Beyond Philosophy

When I started working in Customer Experience in 2001, people hadn’t thought about the experience economy, the customer experience, or anything else in this area. I deal with this problem often in my consultative role. Context is everywhere. However, now Customer Experience is the context through which people look at business.

article thumbnail

Watch Out! We Are In Danger of Repeating the Same Mistakes We Did Last Year

Beyond Philosophy

In some ways, I was riding the crest of CX, founding my global CX consultancy, Beyond Philosophy, twenty years ago and writing seven books on the subject over the past two decades. . My company and other consultancies like mine understand a customer and their relationship with their experience. Subscribe today right here.

CRM 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why Nostalgia is Not Just a Thing of the Past But the Present

Beyond Philosophy

For example, at our global Customer Experience consultancy, we take clients on study tours. I still remember back in 2001 when Cadillac used Rock and Roll by Led Zeppelin in their commercial. The post Why Nostalgia is Not Just a Thing of the Past But the Present appeared first on CX Consulting. Subscribe today right here.

article thumbnail

5 Strategies for CX Excellence

PeopleMetrics

He founded PeopleMetrics in 2001 and is the architect of the company’s customer experience management (CEM) software platform. Earlier in his career, he spent five years at the Gallup Organization, where he was the practice leader of their consulting division. Ready to kickstart an excellent CX program? Sean holds a Ph.D.

article thumbnail

Lesson #2: CX Measurement Is Hot, But It's Not What You Think It Is

PeopleMetrics

A consulting firm mentioned in the introduction, Forrester , coined a third term: customer feedback management (CFM). He founded PeopleMetrics in 2001 and is the architect of the company’s customer experience management (CEM) software platform. The following is an excerpt from Listen Or Die by Sean McDade, PhD. Sean holds a Ph.D.

article thumbnail

McDonald’s Appoints Manu Steijaert as Global Chief Customer Officer

CSM Magazine

Steijaert began his McDonald’s career as a field service consultant in 2001. I am thrilled to lead this new team as we work to create more and better ways to connect with our customers at every touchpoint, transforming the definition of customer interaction.”. There he managed restaurant innovation efforts.

article thumbnail

Best Practices in Communications to Improve Employee Experience

PeopleMetrics

He founded PeopleMetrics in 2001 and is the architect of the company’s customer experience management (CEM) software platform. Earlier in his career, he spent five years at the Gallup Organization, where he was the practice leader of their consulting division. About the Author. As CEO, he guides the company’s vision and strategy.