Remove resources customer-stories advocacy
article thumbnail

5 Top Customer Service Articles For the Week of November 7, 2016

ShepHyken

Each week I read a number of customer service articles from various online resources. What’s stopping your customers from being loyal? Graham Jones) Most business leaders appreciate that 80% of their profits come from 20% of their customers. Keeping loyal customers is the “holy grail” of business. by Graham Jones.

article thumbnail

5 Top Customer Service Articles For the Week of June 15, 2020

ShepHyken

Each week I read a number of customer service and customer experience articles from various resources. The Rise Of Premium Loyalty: What Do Your Customers Expect in 2020? And one of the biggest factors contributing to revenue is customer loyalty. Here are my top five picks from last week. by Retail TouchPoints.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer Advocacy: How to Get Your Customers and Customer Success Team Invested

ChurnZero

Customer Advocacy: How to Get Your Customers and Customer Success Team Invested. But as you acquire more customers, you’ll no longer be able to passively manage these lead and brand-building sources. And that’s where advocacy programs come in. Andrew Fink , Head of Customer Success at 6 River Systems.

article thumbnail

Emotions Drive Spending, But Do You Know Which Ones Drive the Most?

Beyond Philosophy

In 2004, I presented to an insurance company in Germany about how they should be evoking the proper emotions in their customers. These results were also published in my third book, The DNA of Customer Experience: How Emotions Drive Value (Palgrave Macmillan, 2007). The Advocacy Cluster are the “big daddy” emotions.

article thumbnail

Customer Marketing: Part 1 – Advocacy

ClientSuccess

While CSMs are often tied up in the day-to-day implementation and project plan of managing customers, a few long-term initiatives also require additional attention. Customer marketing is one of these initiatives. There are three different types of marketing programs that can help support customer advocacy: 1.Reference

article thumbnail

Customer Marketing: Part 2 – Content

ClientSuccess

In Part 1 of the customer marketing series, we discussed how CSMs can advocate for their customers through customer success stories and reference programs. Through this kind of advocacy work, CSMs can help customers share their stories, thank them for their partnership, and leverage success as a sales tool.

article thumbnail

How to optimize the customer advocacy process

CustomerSuccessBox

Providing constant value to the customers doesn’t automatically lead to them becoming your advocates. It is true to some degree but companies well versed in creating advocacy are treating it as a sales pipeline. They are embedding steps to nurture customers into advocates within the customer lifecycle.